prikaz prve stranice dokumenta Međunarodni marketing
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master's thesis
Međunarodni marketing
2018. urn:nbn:hr:145:225771
Dragičević, Matko
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Management, Organization and Entrepreneurship

Cite this document

Dragičević, M. (2018). Međunarodni marketing (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:225771

Dragičević, Matko. "Međunarodni marketing." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:225771

Dragičević, Matko. "Međunarodni marketing." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:225771

Dragičević, M. (2018). 'Međunarodni marketing', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 13 April 2025, https://urn.nsk.hr/urn:nbn:hr:145:225771

Dragičević M. Međunarodni marketing [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2018 [cited 2025 April 13] Available at: https://urn.nsk.hr/urn:nbn:hr:145:225771

M. Dragičević, "Međunarodni marketing", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:225771

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Metadata
TitleMeđunarodni marketing
Title (english)International marketing
AuthorMatko Dragičević
MentorZdravko Tolušić (mentor)
Committee memberZdravko Tolušić (predsjednik povjerenstva)
Committee memberŽeljko Turkalj (član povjerenstva)
Committee memberDavor Dujak (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Management, Organization and Entrepreneurship)
Osijek
Defense date and country2018-09-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Kako bi objasnili definiciju međunarodnog marketinga, potrebno je definirati sam pojam marketing koji je prisutan kod svakog poslovnog subjekta. Tehnologija se svakim danom sve više razvija i omogućava poslovnim subjektima razvijanje svog poduzeća, uspjeh poduzeća, informiranosti potrošača, ali je također utjecala na marketinšku komunikaciju i na marketing općenito. Marketing služi za zadovoljenje potreba i potrošača. Potrošač ima sve veće potrebe koje mora zadovoljiti, a za to služi... More poslovni subjekt koji će te potrebe zadovoljiti. Iz tog razloga, marketing je potreban u poslovanju svakog poslovnog subjekta kako bi se razvila kvaliteta proizvoda/usluge i imidž proizvoda/usluge s kojim se poslovni subjekt bavi. Kada poduzeće razvije dovoljno dobar proizvod koji je potreban većini potrošača, s dobrim i kvalitetnim marketingom i marketinškim planom, smije se odlučiti na izlazak na međunarodno tržište. Prije toga poslovni subjekt mora istražiti međunarodno tržište, njegove potrebe za tim proizvodom, izraditi marketinški plan i strategiju s kojom će ući u međunarodno tržište. Također, ukoliko poslovni subjekt smatra da potreba za tim proizvodom ili uslugom neće biti razvijena kod velikog broja potrošača može pronaći partnera na međunarodnom tržištu s kojim će surađivati i unapređivati svoj proizvod ili uslugu. Poslovni subjekt mora biti svjestan izazova i prepreka koje donosi izlazak na međunarodno tržište i zbog toga mora prije ulaska na međunarodno tržište istražiti tržište na kojem će djelovati i konkurenciju s kojom će se boriti. Less
Abstract (english)
In order to explain the definition of international marketing, it is necessary to define the very concept of marketing that is present in every business entity. Technology is increasingly evolving and enables business subjects to develop their business, enterprise success, consumer information, but it also has an impact on marketing communications and marketing in general. Marketing serves to meet needs and consumers. The consumer has the growing need to meet, and this is the... More business that will meet these needs. For this reason, marketing is required in the business of each business subject to develop the product/service quality and image of the product/service that the business subject deals with. When a company develops a good enough product that is needed by most consumers, with good quality marketing and marketing plan, it can decide to go to the international market. Before all of that, the business entity has to investigate the international market, its need for the product, to develop a marketing plan and strategy to enter the international market. Also, if a business subject consider that the need for that product or service will not be developed by a large number of consumers, it can find a partner in the international market with who he will cooperate and improve its product or service. A business subject must be aware of the challenges and barriers that it bring to the international market and because of that, before entering the international market, he must explore the market on which he will influence and the competition with whom he will fight. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:225771
Study programmeTitle: Business economy; specializations in: Business Informatics
Course: Business Informatics
Study programme type: university
Study level: graduate
Academic / professional title: Magistar/magistra ekonomije (Magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-01-22 12:49:15
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