In order to explain the definition of international marketing, it is necessary to define the very concept of marketing that is present in every business entity. Technology is increasingly evolving and enables business subjects to develop their business, enterprise success, consumer information, but it also has an impact on marketing communications and marketing in general. Marketing serves to meet needs and consumers. The consumer has the growing need to meet, and this is the business that will meet these needs. For this reason, marketing is required in the business of each business subject to develop the product/service quality and image of the product/service that the business subject deals with. When a company develops a good enough product that is needed by most consumers, with good quality marketing and marketing plan, it can decide to go to the international market. Before all of that, the business entity has to investigate the international market, its need for the product, to develop a marketing plan and strategy to enter the international market. Also, if a business subject consider that the need for that product or service will not be developed by a large number of consumers, it can find a partner in the international market with who he will cooperate and improve its product or service. A business subject must be aware of the challenges and barriers that it bring to the international market and because of that, before entering the international market, he must explore the market on which he will influence and the competition with whom he will fight.