prikaz prve stranice dokumenta Marketing u turizmu
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master's thesis
Marketing u turizmu
2018. urn:nbn:hr:145:796984
Mršo, Mateja
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Management, Organization and Entrepreneurship

Cite this document

Mršo, M. (2018). Marketing u turizmu (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:796984

Mršo, Mateja. "Marketing u turizmu." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:796984

Mršo, Mateja. "Marketing u turizmu." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:796984

Mršo, M. (2018). 'Marketing u turizmu', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:796984

Mršo M. Marketing u turizmu [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2018 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:145:796984

M. Mršo, "Marketing u turizmu", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:796984

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Metadata
TitleMarketing u turizmu
Title (english)Marketing in a tourism
AuthorMateja Mršo
MentorZdravko Tolušić (mentor)
Committee memberZdravko Tolušić (predsjednik povjerenstva)
Committee memberBranimir Marković (član povjerenstva)
Committee memberBranko Matić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Management, Organization and Entrepreneurship)
Osijek
Defense date and country2018-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Marketing u turizmu ima važnu ulogu. Marketing omogućava promidžbu proizvoda na tržištu i omogućuje uspjeh unatoč visokoj razini konkurentnosti. Marketing kao djelatnost dobiva na važnosti posljednjih nekoliko desetaka godina kao aktivni sudionik u procesu tržišta. Razvojem interneta, marketing prebacuje fokus svog djelovanja na internetsko oglašavanje i promidžbu turističkih objekata. Većina turista bukira svoje smještaje ovisno o zadovoljavajućim parametrima upravo putem interneta. Hrvatska bilježi porast turista svake turističke sezone, o čemu se mora voditi briga kako bi se kvaliteta održala sukladno s kvantitetom. Društvene mreže imaju veliku ulogu u oglašavanju manjih privatnika, poput soba i apartmana, dok veći turistički objekti imaju vlastite internetske stranice. Većina objekata oglašava se putem internetskih platformi predviđenih za oglašavanje u turizmu poput Booking-a i Airbnb-a. Turizam donosi Hrvatskoj veliku dobit, stoga se mora ozbiljno voditi briga o eliminiranju svih potencijalnih prijetnji i poboljšanju svih kritičnih faktora unutar samog turizma.
Abstract (english)
Marketing in a tourism has a great role. Marketing enables advertising and promotion of products on the market and it leads to success despite of high level of competition. Marketing becomes very important through last few decades because of active participation on the market. Thanks to the development of the internet, marketing switches its focus to the advertising on the Internet and promotion of tourism-related facilities. The most of tourists reserve their facilities online, depending on an agreed parameters. The number of tourists in Croatia increases every year, which has to be considered in order to maintain the quality and the quantity on the same level. Social medias have a huge role in advertising, especially rooms for tourists and apartments, while bigger tourism-related facilities have their own web sites. The most of tourist facilities are advertised on platforms made for promotion of tourism facilities, such as Booking or Airbnb. Tourism makes a huge profit in Croatia so it has to be seriously considered how to improve critical zones and remove obstacles that may threaten the further progress.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:796984
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-02-06 13:30:19