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master's thesis
Žensko poduzetništvo
2018. urn:nbn:hr:145:650504
Slukan, Katarina
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Management, Organization and Entrepreneurship

Cite this document

Slukan, K. (2018). Žensko poduzetništvo (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:650504

Slukan, Katarina. "Žensko poduzetništvo." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:650504

Slukan, Katarina. "Žensko poduzetništvo." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:650504

Slukan, K. (2018). 'Žensko poduzetništvo', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 22 January 2025, https://urn.nsk.hr/urn:nbn:hr:145:650504

Slukan K. Žensko poduzetništvo [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2018 [cited 2025 January 22] Available at: https://urn.nsk.hr/urn:nbn:hr:145:650504

K. Slukan, "Žensko poduzetništvo", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:650504

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Metadata
TitleŽensko poduzetništvo
Title (english)Female Entrepreneurship
AuthorKatarina Slukan
MentorMarina Stanić (mentor)
Committee memberMarina Stanić (predsjednik povjerenstva)
Committee memberMirna Leko Šimić (član povjerenstva)
Committee memberJosipa Mijoč (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Management, Organization and Entrepreneurship)
Osijek
Defense date and country2018-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
U Republici Hrvatskoj, žensko poduzetništvo je još uvijek nedovoljno razvijeno iako se u posljednje vrijeme situacija promijenila. Prepoznaje se potencijal žena poduzetnica. Prilikom pokretanja poslovanja, žene se suočavaju s mnogim preprekama i njihov najveći problem je nerazumijevanje društvene okoline i nedostatak samopouzdanja. U tome im pomaže Mreža poslovnih žena čiji je cilj podizanje sposobnosti žena u stvaranju vizije, jačanju samopouzdanja i kreiranju uspješnog poslovanja. Svrha rada je opisati kako žene poduzetnice “preživljavaju” i uspijevaju održati poslovanje u neizvjesnoj i promjenjivoj okolini. Prethodna istraživanja pokazuju koliko su žene sve bliže muškarcima na razini poduzetničke aktivnosti, obrazovanja i kreativnosti. Žene imaju različite motive, prioritete, te donose i poduzimaju drugačija rješenja vezana za probleme u organizaciji i poslovne probleme, kao i za iskorištavanje novih poduzetničkih mogućnosti. Žensko poduzetništvo općenito obuhvaća mala i srednja poduzeća i mikro poduzeća u kojem je svega zaposleno nekoliko ljudi. Metode korištenja prilikom pisanja rada su deskriptivna metoda, metoda dedukcije te analiza. U izradi rada su korišteni sekundarni izvori informacija iz literature te primarni podaci dobiveni empirijskim istraživanjem uz pomoć intervjua. Na temelju istraživanja zaključeno je da su poduzetnice orijentirane na napredak i postizanju ciljeva, žele sve same postići služeći se i koristeći vlastitim sredstvima, postupcima i načinima. Najveća im je nagrada zadovoljstvo koje osjećaju nakon obavljenog posla, da su sami svoji gospodari, uspjeh vlastitim zaslugama i da mogu bolje i još više postići.
Abstract (english)
In the Republic of Croatia, female entrepreneurship is still underdeveloped, although the situation has changed recently. The potential of women entrepreneurs is recognized. When starting a business, women are faced with many obstacles and their biggest problem is the lack of understanding of the social environment and lack of confidence. In that context, Women's Business Network aims to raise women's ability to create visions, strengthen self-confidence and develop a successful business. The purpose of this paper is to describe how women entrepreneurs "survive" and struggle to manage the business in an uncertain and changing environment. Previous research show how women are getting closer to the men in terms of entrepreneurial activity, education and creativity. Female entrepreneurship generally involves small and medium-sized enterprises and micro-enterprises which employ only a few people. The methods applied in the study are descriptive method, deduction and analysis. In the paper, secondary sources of information from the literature were used and primary data obtained through empirical research in which interviews were used in data collection. Based on the research, it is concluded that the female entrepreneurs are focused on the progress and achievement of objectives and are very independent in achieving goals and overcoming challenges. The biggest prize for them is the satisfaction after the job is done, the feeling of internal locus of control and the awareness that they alone can accomplish a lot.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:650504
Study programmeTitle: Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-02-08 07:07:15