prikaz prve stranice dokumenta HTML5 oglasi i njihova upotreba u multimedijalnom marketingu
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master's thesis
HTML5 oglasi i njihova upotreba u multimedijalnom marketingu
2018. urn:nbn:hr:145:037185
Prozinger, Silvija
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Prozinger, S. (2018). HTML5 oglasi i njihova upotreba u multimedijalnom marketingu (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:037185

Prozinger, Silvija. "HTML5 oglasi i njihova upotreba u multimedijalnom marketingu." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:037185

Prozinger, Silvija. "HTML5 oglasi i njihova upotreba u multimedijalnom marketingu." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:037185

Prozinger, S. (2018). 'HTML5 oglasi i njihova upotreba u multimedijalnom marketingu', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 17 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:037185

Prozinger S. HTML5 oglasi i njihova upotreba u multimedijalnom marketingu [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2018 [cited 2024 November 17] Available at: https://urn.nsk.hr/urn:nbn:hr:145:037185

S. Prozinger, "HTML5 oglasi i njihova upotreba u multimedijalnom marketingu", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:037185

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Metadata
TitleHTML5 oglasi i njihova upotreba u multimedijalnom marketingu
Title (english)HTML5 ads and their use in multimedia marketing
AuthorSilvija Prozinger
MentorDavorin Turkalj (mentor)
Committee memberDavorin Turkalj (predsjednik povjerenstva)
Committee memberZdravko Tolušić (član povjerenstva)
Committee memberBranko Matić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2018-09-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Abstract
Ovaj diplomski rad se bavi HTML5, najnovijom inačicom standardnog prezentacijskog jezika korištenog za izradu web stranica te posebice upotrebom HTML5 oglasa u multimedijalnom marketingu s naglaskom na web oglašavanje. HTML5 je sa sobom donio mnoštvo prednosti nad prethodnim inačicama te uspješno uklonio potrebu za dodatnim multimedijalnim alatima prilikom izrade web stranica. Upravo se te prednosti i novi načini na koji se može provesti web multimedijalno oglašavanje ovdje pokušavaju istražiti. U prvom dijelu ovog diplomskog rada objašnjava se sam HTML i njegova upotreba u multimediji, njegove funkcionalnosti, prednosti, a posebice HTML5 oglasi i alati za izradu HTML5 oglasa. Također se spominju alati koje HTML5 zamjenjuje novim mogućnostima te CSS koji se uz njega koristi radi poboljšavanja vizualnog dijela web stranice. Istražuju se i vrste HTML5 oglasa, ovisno o njihovoj razini multimedijalnost, responzivnost, odnosno prilagodljivost HTML5 oglasa raznim platformama i uređajima, a obrađuje se i sveprisutno mobilno oglašavanje te utjecaj HTML5 oglasa na njega. U istraživanju se provodi online anketni upitnik kojemu je cilj otkriti stav Internet korisnika prema HTML5 oglasima te obraditi rezultate kako bi se ustvrdilo što korisnici misle o takvom oglašavanju, koliko ga primjećuju, koliko im smeta i što se može učiniti da se HTML5 oglasi učine što nenametljivijima ali i uspješnijima.
Abstract (english)
This graduate thesis deals with HTML5, the latest version of the standard markup language used for web site creation and especially the use of HTML5 ads in multimedia marketing with an emphasis on web advertising. HTML5 brought with it many advantages over previous versions and successfully removed the need for additional multimedia tools when creating a website. It is these advantages and the new ways that web media advertising can be carried out that are explored in this thesis. In the first part of this graduate thesis, HTML itself and its use in multimedia, its functionality, advantages, and especially HTML5 ads and tools for creating HTML5 are explained. Also, in this thesis are explained the tools that HTML5 replaces with new features and the CSS that is used to improve the visual part of the website. The types of HTML5 ads are also being exlained, depending on their level of multimedia, responsiveness, and adaptability of HTML5 ads across platforms and devices, and the ubiquitous mobile advertising and the impact of HTML5 ads on it. An online questionnaire is being conducted in the survey, which aims to reveal the opinion of Internet users about HTML5 ads and work out the results to find out what users think about such advertising, how much they notice it, if they're bothered by it and what can be done to make HTML5 ads as unobtrusive as possible, but also more successful.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:037185
Study programmeTitle: Business economy; specializations in: Business Informatics
Course: Business Informatics
Study programme type: university
Study level: graduate
Academic / professional title: Magistar/magistra ekonomije (Magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-02-08 13:38:35