Quality management as a complete and continuous process represents the strategic goal of every business entity. Growth for a business entity represent the continuous process that has a positive impact on business. A business entity seeks to reach that kind of level to become more competitive and realize the profit. In order to achieve this goal, it is necessary to position the product / service on the market where the needs and desires of the customers are going to be satisfied. The quality, as one of the essential characteristics of every product or service, refers to the ability of the product/service to fulfill its purpose and to outreach the competition. In other words, it determines the standards that have to be fulfilled, also, what customers appreciates the most and values what they hold. A number of factors have positive or limiting impact on the quality of products and services. These factors are mutually connected, and business success depends on how much the quality of the products or services can be provided to the clients. The main goal of this master degree work is to discover strategic importance and the cognition of the managerial effort in the quality management as one of the crucial management functions. Every business entity needs to know the core scheme of the quality management: the quality itself and the business result, ie., the quality costs, system of the quality management, contemporary situation on the field of quality management, also the role of the quality control, where are the certain principles of the standardizations for the quality management, needed. This work anylize the policy of the quality management on the example of the Pliva, joint stock company. The quality definition itself and the quality management strategy in the business entity were analyzed in this work. As well, how much statistical quality control has been established, also the responsibility as a result of poor quality. It was established that the analyzed company has organized quality management systems and is well aware of the importance of managing it.Special place in the business takes the Six Sigma strategy which proves the quality of Pliva's products and customers satisfactions. In the conclusion with practical example, the main purpose is to point out on the importance of applying the quality management, which is the crucial condition of business success.