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undergraduate thesis
Istraživanje tržišta u marketingu
2018. urn:nbn:hr:145:284729
Vukšić, Matija
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Vukšić, M. (2018). Istraživanje tržišta u marketingu (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:284729

Vukšić, Matija. "Istraživanje tržišta u marketingu." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:284729

Vukšić, Matija. "Istraživanje tržišta u marketingu." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:284729

Vukšić, M. (2018). 'Istraživanje tržišta u marketingu', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 23 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:284729

Vukšić M. Istraživanje tržišta u marketingu [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2018 [cited 2024 November 23] Available at: https://urn.nsk.hr/urn:nbn:hr:145:284729

M. Vukšić, "Istraživanje tržišta u marketingu", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:284729

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Metadata
TitleIstraživanje tržišta u marketingu
Title (english)The Market research in marketing
AuthorMatija Vukšić
MentorIvan Kelić (mentor)
Committee memberIvan Kelić (predsjednik povjerenstva)
Committee memberHelena Štimac (član povjerenstva)
Committee memberDavorin Turkalj (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2018-11-26, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Istraživanje tržišta, danas je vrlo bitno kod pokretanja bilo neke nove proizvodnje ili usluge, ili opstanka na tržištu sa nekim prethodnim proizvodom. Samo sa kvalitetnim istraživanjem tržišta i donošenjem točnih marketinških odluka može se doći do željenih rezultata. Svako bi poduzeće trebalo imati jasnu viziju ili definiran problem, kako bi se istraživanjem tržišta došlo do točnih rezultata i sa pravovaljanim odlukama nastupilo u rješavanju tih problema. U ovom završnom radu, opisat ćemo proces istraživanja tržišta u marketingu. Opisat ćemo faze procesa istraživanja tržišta, vrste podataka u istraživanju tržišta, metode istraživanja tržišta i marketing informacijski sustav (MIS). Zbog sve veće zastupljenosti i primjene digitalne tehnologije i interneta opisat ćemo i e-marketing kroz jedno poglavlje.
Abstract (english)
The research of the market today is very important when you start some new production or service, and survival on the market with same new production or service, and survival on the market with same of the previous product.Only by high quality market research and by making accurate marketing decisions the desired results can be archived. Each company should have a clear vision or a defined problem, in order to take the market research to the correct results and to resolve these problems with the right decisions. In this final work, we will describe the stages of the market research process, the type of data in the market research, the market research method and the marketing information system. (MIS). Due to increasing representation and application of digital technology and the internet, we will also describe e-marketing through a single chapter.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:284729
Study programmeTitle: professional study commerce
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-02-12 15:42:51