Upravljanje odnosima s potrošačima (CRM) u udruzi Gloria Maris

Jozing, Domagoj

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master's thesis

Upravljanje odnosima s potrošačima (CRM) u udruzi Gloria Maris

2019. urn:nbn:hr:145:652139

Jozing, Domagoj

Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Quantitative Methods and Informatics

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APA 6th Edition

Jozing, D. (2019). Upravljanje odnosima s potrošačima (CRM) u udruzi Gloria Maris (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:652139

MLA 8th Edition

Jozing, Domagoj. "Upravljanje odnosima s potrošačima (CRM) u udruzi Gloria Maris." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:652139

Chicago 17th Edition

Jozing, Domagoj. "Upravljanje odnosima s potrošačima (CRM) u udruzi Gloria Maris." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:652139

Harvard

Jozing, D. (2019). 'Upravljanje odnosima s potrošačima (CRM) u udruzi Gloria Maris', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 01 April 2025, https://urn.nsk.hr/urn:nbn:hr:145:652139

Vancouver

Jozing D. Upravljanje odnosima s potrošačima (CRM) u udruzi Gloria Maris [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2019 [cited 2025 April 01] Available at: https://urn.nsk.hr/urn:nbn:hr:145:652139

IEEE

D. Jozing, "Upravljanje odnosima s potrošačima (CRM) u udruzi Gloria Maris", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:652139

Cite this item: https://urn.nsk.hr/urn:nbn:hr:145:652139

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Metadata

Title	Upravljanje odnosima s potrošačima (CRM) u udruzi Gloria Maris
Title (english)	Customer relationship management (CRM) in Gloria maris associations
Author	Domagoj Jozing
Mentor	Branimir Dukić (mentor)
Committee member	Branimir Dukić (predsjednik povjerenstva)
Committee member	Martina Briš Alić (član povjerenstva)
Committee member	Đula Borozan (član povjerenstva)
Granter	Josip Juraj Strossmayer University of Osijek Faculty of Economics and Business in Osijek (Chair of Quantitative Methods and Informatics) Osijek
Defense date and country	2019-02-06, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Business Informatics
Abstract	Glavni je zadatak suvremenih gospodarskih subjekta zadovoljiti potrebe potrošača jer gospodarski subjekti koji uspiju zadovoljiti potrebe svojih potrošača ostvaruju dugoročan opstanak na tržištu. U prošlosti trgovci su poznavali sve svoje potrošače, njihove obitelji i rodbinu, kao i njihove potrebe i želje. Sukladno tome, trgovci su mogli prilagođavati ponude svojih usluga i proizvoda prema potrebama potrošača. Pojavom masovne proizvodnje i masovne maloprodaje, izgubio se prisan odnos... More
Keywords
Language	croatian
URN:NBN	urn:nbn:hr:145:652139
Study programme	Title: Business economy; specializations in: Business Informatics Course: Business Informatics Study programme type: university Study level: graduate Academic / professional title: Magistar/magistra ekonomije (Magistar/magistra ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Created on	2019-02-12 16:04:04

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