Nowadays it is very important to the user what kind of service is received and what kind of quality is the service that is based on it and is increasingly developing marketing for services. Business entities have realized the importance of quality of service in everyday contact with potential customers and that the quality of service and the way employees handle their customers depend greatly on their business. Today, consumers are not only concerned with product quality but also with the service the customer received during the purchase or use of a particular product. Because of this, business entities are now equating the importance of the service and material they offer. Service features differ from the characteristics of a material product, therefore they have different criteria for segregation and require different marketing applications with respect to material products. With business entities the service has become a part of the material products. The business entity that provides the highest quality of its product and service combinations will have a competitive advantage over other companies on the market, which will bring growth to the company. Since the services are intangible, they have no physical form, it can be said that they are produced and consumed at the same time. In order for the service to always deliver good results for what it offers and the recipient of it, the service provider must constantly invest in training its employees and standardize service delivery procedures and track the satisfaction of the recipient.