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undergraduate thesis
Etika u poslovanju
2019. urn:nbn:hr:145:570868
Radić, Barbara
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Quantitative Methods and Informatics

Cite this document

Radić, B. (2019). Etika u poslovanju (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:570868

Radić, Barbara. "Etika u poslovanju." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:570868

Radić, Barbara. "Etika u poslovanju." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:570868

Radić, B. (2019). 'Etika u poslovanju', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 27 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:570868

Radić B. Etika u poslovanju [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2019 [cited 2024 December 27] Available at: https://urn.nsk.hr/urn:nbn:hr:145:570868

B. Radić, "Etika u poslovanju", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:570868

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Metadata
TitleEtika u poslovanju
Title (english)Business ethics
AuthorBarbara Radić
MentorJerko Glavaš (mentor)
Committee memberJerko Glavaš (predsjednik povjerenstva)
Committee memberMartina Briš Alić (član povjerenstva)
Committee memberIvan Kristek (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Quantitative Methods and Informatics)
Osijek
Defense date and country2019-06-04, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Društveno odgovorno poslovanje (eng. Social Responsible Marketing) predstavlja strategiju etičkog upravljanja poduzećem poslovnim procesima koji imaju u cilju pozitivan učinak na okolinu i društvo. Poduzeća korištenjem ove strategije preuzimaju odgovornost nad svojim aktivnostima, te poštuju zakone i pravne regulative. Takvo ponašanje važno je za dobrobit cijeloga društva, a ne samo radi ostvarivanja profita. Etički principi koji se koriste sastavni su dio etičkog standarda organizacije, a manifestiraju se putem etičkog kodeksa, odbora te obuke. Marketing opće dobrobiti (eng. Cause Related Marketing-CRM) disciplina je promocije proizvoda i usluge s ciljem prodaje, podržavajući etično ponašanje. Ovakav marketing dovodi do ''win-win'' situacije u kojoj su zadovoljene sve strane uz koje je vezan ovaj proces, unutar i van korporacije te ne dolazi do ničije povrede prava. Etička odgovornost poduzeća privlači i uspijeva zadržati svoje zaposlenike, tvori prepoznatljiv imidž i drži poduzeće dugoročno konkurentnim.
Abstract (english)
Social Responsible Marketing is the ethical management strategy of enterprise business processes that have a positive impact on the environment and society. Companies using this strategy assume responsibility for their activities, and comply with laws and legal regulations. Such behavior is important for the benefit of the whole society, not just for profit. The ethical principles used are an integral part of the ethical standards of the organization, and are manifested through the ethical code, the board and the training. Cause Related Marketing (CRM) discipline is products and services promotion with the aim of selling, but supporting ethical behavior. Such marketing leads to a 'win-win' situation where all the parties involved in this process are satisfied within and outside the corporation and there is no violation of rights. The ethical responsibility of the company attracts and manages to retain its employees, creates a recognizable image and keeps the company competitive in the long run.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:570868
Study programmeTitle: Entrepreneurship
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-06-05 16:36:08