prikaz prve stranice dokumenta Odnosi s javnošću banaka na internetu
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professional thesis
Odnosi s javnošću banaka na internetu
2019. urn:nbn:hr:145:732333
Vučemilović-Šimunović, Jasmina
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Cite this document

Vučemilović Šimunović, J. (2019). Odnosi s javnošću banaka na internetu (Professional thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:732333

Vučemilović Šimunović, Jasmina. "Odnosi s javnošću banaka na internetu." Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:732333

Vučemilović Šimunović, Jasmina. "Odnosi s javnošću banaka na internetu." Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:732333

Vučemilović Šimunović, J. (2019). 'Odnosi s javnošću banaka na internetu', Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 27 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:732333

Vučemilović Šimunović J. Odnosi s javnošću banaka na internetu [Professional thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2019 [cited 2024 December 27] Available at: https://urn.nsk.hr/urn:nbn:hr:145:732333

J. Vučemilović Šimunović, "Odnosi s javnošću banaka na internetu", Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:732333

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Metadata
TitleOdnosi s javnošću banaka na internetu
Title (english)Public Relations of Banks on the Internet
AuthorJasmina Vučemilović-Šimunović
MentorDrago Ružić (mentor)
Committee memberZdravko Tolušić (predsjednik povjerenstva)
Committee memberDrago Ružić (član povjerenstva)
Committee memberJerko Glavaš (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2019-05-02, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Istraživanja odnosa s javnošću ukazuju nam da su područja primjene vrlo široka. Gotovo se može reći da se primjenjuju na svim područjima. Predmet istraživanja ovog rada je predstavljanje osnove odnosa s javnošću kroz njegovo značenje za organizaciju te način komunikacije s postojećim i potencijalnim klijentima u cilju definiranja strategije usmjeravanja informacija. U današnje vrijeme velikih globalnih promjena nameće se pitanje budućnosti odnosa s javnošću. Razvoj medija, komunikacijskih kanala i tehnika komuniciranja predstavljati će izazove za primjenu novih modela odnosa s javnošću. Sve organizacije, pa tako i banke nastoje potaknuti pozitivno mišljenje klijenata radi potpore poboljšanju uvjeta poslovanja što će uvjetovati specijalizaciju profesionalaca u ovoj struci te stjecanje specifičnih znanja i vještina kako bi bili učinkoviti. Naglasak je na jačanju dvosmjerne komunikacije kroz elektroničke medije i društvene mreže stvaranjem imidža moderne kompanije i s tim u vezi slabljenje jednosmjerne komunikacije koja će i dalje ostati prisutna ali u znatno manjem obujmu. Konačno, izazovi koje donosi budućnost kroz jačanje internacionalizacije, profesionalizma i etičkog djelovanja stvorit će izazove za povećanje specijalizacije i izvrsnosti u području odnosa s javnošću.
Abstract (english)
Public relations research suggests that the areas of application are very wide. It can almost be said to apply in all areas. The subject of this paper is to present the basis of public relations through its meaning for organization and communication with existing and potential clients in order to define the information routing strategy. Today's major global changes are the issue of the future of public relations. The development of media, communication channels and communication techniques will pose challenges for the application of new models of public relations. All organizations, including banks, seek to encourage a positive client's opinion in support of improving business conditions, which will require specialization of professionals in this profession and the acquisition of specific knowledge and skills to be effective. The emphasis is on strengthening two-way communication through electronic media and social networks by creating the image of a modern company and, in this regard, the weakening of one-way communication that will remain present but in a much smaller volume. Finally, the challenges that the future brings through strengthening internationalization, professionalism and ethical action will create challenges for increasing specialization and excellence in the field of public relations.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:732333
Study programmeTitle: Postgraduate Specialist Study Marketing Special areas
Study programme type: university
Study level: postgraduate specialist
Academic / professional title: sveučilišni/a specijalist/specijalistica marketinga posebnih područja (sveučilišni/a specijalist/specijalistica marketinga posebnih područja)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Public noteKnjižničar je unio naslov na angleskom.
Created on2019-07-01 14:34:40