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master's thesis
Interaktivni oglašivački modeli na internetu
2016. urn:nbn:hr:145:487686
Dragičević, Ivan
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Dragičević, I. (2016). Interaktivni oglašivački modeli na internetu (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:487686

Dragičević, Ivan. "Interaktivni oglašivački modeli na internetu." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:487686

Dragičević, Ivan. "Interaktivni oglašivački modeli na internetu." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:487686

Dragičević, I. (2016). 'Interaktivni oglašivački modeli na internetu', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:487686

Dragičević I. Interaktivni oglašivački modeli na internetu [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2016 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:145:487686

I. Dragičević, "Interaktivni oglašivački modeli na internetu", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:145:487686

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Metadata
TitleInteraktivni oglašivački modeli na internetu
Title (english)Interactive advertising models on the Internet
AuthorIvan Dragičević
MentorAntun Biloš (mentor)
Committee memberAntun Biloš (predsjednik povjerenstva)
Committee memberIvana Fosić (član povjerenstva)
Committee memberJosipa Mijoč (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2016-07-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Business Informatics
Abstract
Tema ovog diplomskog rada razmatra interaktivne oglašivačke modele na internetu. U radu se ukazuje na rastući značaj Interneta u suvremenom poslovanju, pa samim time i oglašavanje putem interneta postaje sve važnije. Internet omogućava bržu i jednostavniju komunikaciju i dovodi do porasta novih poslovnih aktivnosti. Ključ kvalitetnog poslovanja je biti prisutan na internetu. Tvrtke povećavaju svoju konkurentnost na tržištu podizanjem razine svijesti i upotrebe elektroničkog poslovanja. Pojam oglašivačkih modela veže se uz društvene mreže kao što su Facebook, Twiter i Linkedin. Kroz rad vidljivo je kako su stranice za društveno umrežavanje postale sastavni dio svakodnevnog života ljudi kako u osobnom tako i u poslovnom smislu.
Abstract (english)
Interactive advertising models on the Internet are the subject of this graduation work. Advertising on the Internet became one of the most pivotal factors in the modern business world. With the use of the Internet, communication with business partners and the realization of business activity became easier. In business cooperation, it is essential to be active on the Internet. The term advertising model is associated with social networks such as Facebook, Twitter and Linkedin. Through the research, it is evident that social networking sites have become an integral part of the daily lives of people in both a personal and business sense.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:487686
Study programmeTitle: Business economy; specializations in: Business Informatics
Course: Business Informatics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-07-22 10:54:00