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master's thesis
Racionalnost i bihevioralna ekonomija
2019. urn:nbn:hr:145:178346
Benković, Ivan
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Finance and Accounting

Cite this document

Benković, I. (2019). Racionalnost i bihevioralna ekonomija (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:178346

Benković, Ivan. "Racionalnost i bihevioralna ekonomija." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:178346

Benković, Ivan. "Racionalnost i bihevioralna ekonomija." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:178346

Benković, I. (2019). 'Racionalnost i bihevioralna ekonomija', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 09 April 2025, https://urn.nsk.hr/urn:nbn:hr:145:178346

Benković I. Racionalnost i bihevioralna ekonomija [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2019 [cited 2025 April 09] Available at: https://urn.nsk.hr/urn:nbn:hr:145:178346

I. Benković, "Racionalnost i bihevioralna ekonomija", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:178346

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Metadata
TitleRacionalnost i bihevioralna ekonomija
Title (english)Rationality and behavioral economics
AuthorIvan Benković
MentorDomagoj Sajter (mentor)
Committee memberDomagoj Sajter (predsjednik povjerenstva)
Committee memberDavor Dujak (član povjerenstva)
Committee memberHrvoje Serdarušić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Finance and Accounting)
Osijek
Defense date and country2019-09-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Finance
Abstract
Tradicionalna ekonomska teorija postavlja osobu kao savršeno racionalnog ekonomskog agenta koji se uvijek ponaša prema vlastitom interesu i ima sve informacije potrebne za donošenje najbolje odluke. Ovakav agent na tržištu naziva se homo oeconomicus ili ekonomski čovjek. Bihevioralna ekonomija uzima u obzir istraživanja i mišljenja filozofa, psihologa, sociologa, neurologa u interpretiranju ponašanja osoba na tržištu. Jedan od najznačajnijih znanstvenika u ovom području je Richard Thaler.... More Uzimaju u obzir anomalije, za koje kažu da su standardna ponašanja koja se moraju staviti u ekonomske modele kako bi oni bili što točniji. Istraživanja u kognitivnoj psihologiji, mišljenjima, pažnji, pretpostavkama, emocijama, heuristici, očekivanjima, intuiciji, kreativnosti, stresu, osobnosti, konfliktima, anksioznosti, depresivnosti i drugim čimbenicima trebali bi se uzeti u obzir u modelima o ponašanju agenata na tržištu. Standardna financijska teorija, kao što su teorija efikasnih tržišta i moderna teorija portfelja smatraju da osobe donose nepristrane odluke u skladu sa očekivanom koristi. Međutim, na tržištu postoje anomalije kao što su siječanjski učinak, dani tjedna, prokletstvo pobjednika, premija za sistemski rizik, i drugi. Glavni koncepti bihevioralnih financija temelje se na mišljenjima, ponašanjima i pretpostavkama osoba—pretjerana samouvjerenost, sidrenje, mentalno računovodstvo, potvrđivanje i kasno uviđanje, izbjegavanje kajanja, odbojnost prema gubitku, prospektna teorija, ponašanje krda i slično. Less
Abstract (english)
Traditional economic theory places a person as a perfectly rational economic agent who always acts in his own interest and has all the information needed to make the best decision. Such an agent in the market is called homo oeconomicus or economic man. Behavioral economics considers research and opinions of philosophers, psychologists, sociologists, neurologists in interpreting market behavior. One of the most prominent scientists in this field is Richard Thaler. They consider anomalies,... More which they say are standard behaviors that must be put into economic models to be as accurate as possible. Research on cognitive psychology, opinions, attention, assumptions, emotions, heuristics, expectations, intuition, creativity, stress, personality, conflict, anxiety, depression and other factors should be taken into account in models of market behavior of agents. Standard financial theory such as efficient market theory and modern portfolio theory consider that individuals make impartial decisions in accordance with the expected benefit. However, there are anomalies in the market such as the January impact, the days of the week, the winner's curse, the systemic risk premium, and others. The main concepts of behavioral finance are based on a person's opinions, behaviors and assumptions — overconfidence, anchoring, mental accounting, confirmation and late insight, avoidance of remorse, aversion to loss, prospect theory, herd behavior, and the like. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:178346
Study programmeTitle: Financial Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-09-20 09:57:02
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