prikaz prve stranice dokumenta Etnocentrizam
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undergraduate thesis
Etnocentrizam
2019. urn:nbn:hr:145:515066
Maksimović, Katarina
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Maksimović, K. (2019). Etnocentrizam (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:515066

Maksimović, Katarina. "Etnocentrizam." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:515066

Maksimović, Katarina. "Etnocentrizam." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:515066

Maksimović, K. (2019). 'Etnocentrizam', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 12 April 2025, https://urn.nsk.hr/urn:nbn:hr:145:515066

Maksimović K. Etnocentrizam [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2019 [cited 2025 April 12] Available at: https://urn.nsk.hr/urn:nbn:hr:145:515066

K. Maksimović, "Etnocentrizam", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:515066

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Metadata
TitleEtnocentrizam
Title (english)Ethnocentrism
AuthorKatarina Maksimović
MentorMirna Leko Šimić (mentor)
Committee memberMirna Leko Šimić (predsjednik povjerenstva)
Committee memberHelena Štimac (član povjerenstva)
Committee memberAleksandar Erceg (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2019-09-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Etnocentrizam je sredstvo pomoću kojega pojedinac izgrađuje vlastiti identitet. Usko je vezan uz kulturu svakog pojedinog društva, običaja, jezika, vjere. Temeljni cilj ovoga rada bio je identificirati pojam etnocentrizma, koje su navike potrošača i njihov temeljni stav u kontekstu etnocentrizma te odnos potrošača prema stranim i domaćim proizvodima. Što je veća sklonost kupovini domaćih proizvoda, veća je i razina etnocentrizma. Provedenim istraživanjem nastojalo se ustanoviti u kojoj... More mjeri etnocentrizam utječe na stavove potrošača na području istočne Hrvatske. Za potrebe istraživanja korištena je metoda anketiranja, drugim riječima istraživanje je provedeno putem online ankete i osobnog anketiranja ispitanika. Anketa je napravljena pomoću Google Formsa i Microsoft Worda. Anketni upitnik načinjen je od dva dijela. U prvom dijelu navedena su demografska obilježja, odnosno spol, dok mjesto stanovanja, razina obrazovanja, mjesečni prihodi te trenutni status ispitanika, odnosno da li su zaposleni, nezaposleni, umirovljenici ili studenti. Drugi dio se odnosi na CETSCALE skalu koja služi za mjerenje potrošačkog etnocentrizma. Na temelju dobivenih rezultata, može se ustanoviti da je većina ispitanika sklonija kupovanju domaćih proizvoda, bez obzira na to što kupuju strane proizvode te smatraju da je to u redu. Također, većina ispitanika smatra da treba uvoziti samo one proizvode koji se ne mogu proizvesti u domaćoj zemlji, u ovom slučaju u Hrvatskoj. Less
Abstract (english)
Ethnocentrism is the means by which an individual constructs his own identity. It is closely related to the culture of each individual society, customs, language, religion. The basic aim of this paper was to identify the notion of ethnocentrism, what are the habits of consumers and their basic attitude in the context of ethnocentrism, and the attitude of consumers towards foreign and domestic products. The higher the tendency to buy local products, the higher the level of... More ethnocentrism. The research was conducted to establish the extent to which ethnocentrism influences consumer attitudes in Eastern Croatia. The survey method was used for the purposes of the survey, in other words the survey was conducted through an online survey and a personal survey of the respondents. The survey was made by using Google Forms and Microsoft Word. The questionnaire was made of two parts. The first part lists demographic characteristics,apropos gender, while place of residence, level of education, monthly income, and current status of respondents, apropos whether they are employed, unemployed, retired or students. The second part refers to CETSCALE scale, which is used to measure consumer ethnocentrism. Based on the results, it can be concluded that the majority of respondents are more inclined to buy domestic products, regardless that they buy foreign products, and consider that is fine. Also, most respondents believe that only those products that cannot be produced in the domestic country, in this case in Croatia, should be imported. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:515066
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-09-26 17:32:20
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