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professional thesis
Tržišni aspekti eko poljoprivrednih proizvoda
2018. urn:nbn:hr:145:282081
Stanić Pavošević, Jadranka
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Cite this document

Stanić Pavošević, J. (2018). Tržišni aspekti eko poljoprivrednih proizvoda (Professional thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:282081

Stanić Pavošević, Jadranka. "Tržišni aspekti eko poljoprivrednih proizvoda." Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:282081

Stanić Pavošević, Jadranka. "Tržišni aspekti eko poljoprivrednih proizvoda." Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:282081

Stanić Pavošević, J. (2018). 'Tržišni aspekti eko poljoprivrednih proizvoda', Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 17 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:282081

Stanić Pavošević J. Tržišni aspekti eko poljoprivrednih proizvoda [Professional thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2018 [cited 2024 November 17] Available at: https://urn.nsk.hr/urn:nbn:hr:145:282081

J. Stanić Pavošević, "Tržišni aspekti eko poljoprivrednih proizvoda", Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:282081

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Metadata
TitleTržišni aspekti eko poljoprivrednih proizvoda
Title (english)Market aspects of eco agricultural products
AuthorJadranka Stanić Pavošević
MentorDrago Ružić (mentor)
Committee memberZdravko Tolušić (predsjednik povjerenstva)
Committee memberDrago Ružić (član povjerenstva)
Committee memberDavorin Turkalj (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2018-11-06, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Povećanjem svijesti potrošača za vlastito zdravlje i zdravlje svoje obitelji, briga o zaštiti okoliša i održivom razvoju, osnova su za povećanje potražnje za ekološkim proizvodima i daljnjem razvoju tržišta ekoloških proizvoda. Poljoprivredni proizvodi mogu se proizvoditi na ekološki i konvencionalni način, a proizvod deklariran kao ekološki mora udovoljavati strogo propisanim normama i standardima koje mora slijediti u cjelokupnom tijeku proizvodnje, počevši od sjemena, zaštite, gnojidbe pa do skladištenja i distribucije. Rad obrađuje osnovne pojmove iz područja ekoloških proizvoda, ekološke proizvodnje, te analizu tržišta ekoloških proizvoda SWOT analizom. Na primjeru proizvodnje tvrtke PPK Valpovo d.o.o. prikazane su kalkulacije ekološkog načina proizvodnje i efekti takvog načina proizvodnje. Provedenim istraživanjem na uzorku od 100 ispitanika, te analizom svakog pojedinog elementa marketing miksa cilj je pobliže pojasniti sve aspekte eko poljoprivrednog tržišta. U radu je obrađena i propisana zakonska regulativa i norme koje poljoprivredni proizvođači moraju udovoljavati kako bi stekli i zadržali ekološku oznaku na proizvedenim proizvodima.
Abstract (english)
Raising consumers awareness of their own and family health, environmental care and sustainable development is the basis for increasing demand for organic products and further developing the market for organic products. Agricultural products can be produced in an ecologically and conventional way, and the product that can be declared as ecological must comply with the strictly prescribed standards that must follow throughout the production process, starting from seed, protection, fertilization, storage and distribution. The final work deals with basic concepts in the field of ecological products, ecological production, and analysis of the ecological product market by SWOT analysis. On the example of production PPK Valpovo d.o.o. are presented calculations of the ecological mode of production and the effects of such a mode of production. The survey conducted on a sample of 100 respondents and analyzing each element of marketing mix aims to clarify all aspects of the eco-agricultural market more closely. This work deals with and regulates the legal regulations and standards that agricultural producers must comply with in order to acquire and maintain an ecological label on manufactured products.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:282081
Study programmeTitle: Postgraduate Specialist Study Marketing Special areas
Study programme type: university
Study level: postgraduate specialist
Academic / professional title: sveučilišni/a specijalist/specijalistica marketinga posebnih područja (sveučilišni/a specijalist/specijalistica marketinga posebnih područja)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-10-01 10:58:59