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professional thesis
Ponašanje potrošača u bankarstvu modernog doba
2019. urn:nbn:hr:145:408414
Zečić, Nikolina
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Cite this document

Zečić, N. (2019). Ponašanje potrošača u bankarstvu modernog doba (Professional thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:408414

Zečić, Nikolina. "Ponašanje potrošača u bankarstvu modernog doba." Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:408414

Zečić, Nikolina. "Ponašanje potrošača u bankarstvu modernog doba." Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:408414

Zečić, N. (2019). 'Ponašanje potrošača u bankarstvu modernog doba', Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 14 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:408414

Zečić N. Ponašanje potrošača u bankarstvu modernog doba [Professional thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2019 [cited 2024 November 14] Available at: https://urn.nsk.hr/urn:nbn:hr:145:408414

N. Zečić, "Ponašanje potrošača u bankarstvu modernog doba", Professional thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:408414

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Metadata
TitlePonašanje potrošača u bankarstvu modernog doba
Title (english)Consumer behaviour in modern age banking
AuthorNikolina Zečić
MentorZdravko Tolušić (mentor)
Committee memberDrago Ružić (predsjednik povjerenstva)
Committee memberZdravko Tolušić (član povjerenstva)
Committee memberHelena Štimac (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2019-06-11, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Poslovanje banaka u modernom svijetu pod utjecajem je različitih društvenih, političkih i kulturoloških čimbenika. Danas banke razvijaju nove proizvode i usluge kako bi bile konkurentne na tržištu te se odmiču od tradicionalnog bankarstva, kreirajući nove poslovne strategije. Razvijajući novi način poslovanja, zadovoljstvo korisnika i korisničko iskustvo sve su više u fokusu poslovanja banaka te se ovim radom nastojala utvrditi percepcija banaka na tržištu, koliko su banke bliske klijentima i njihovim potrebama kako bi se promijenila njihova percepcija i način poslovanja te kako se banke prilagođavaju novim trendovima poslovanja. Rezultati su pokazali kako banke najviše griješe u tome što su usmjerene na sebe, netransparentne su i spore. Idealna banka bi trebala biti brza, transparentna, davati prihvatljive cijene i uvjete te jasno objašnjavati korake kod obavljanja usluga. Ono što se ističe u poslovanju banaka je nužnost digitalnog poslovanja i informiranja korisnika.
Abstract (english)
Banking business in the modern age world is influenced by various social, political and cultural factors. Nowadays, banks are developing new products with the vision to move beyond traditional banking, seeking to better determine the public perception of the bank, its relationship with customers, as well as their satisfaction and experience, ultimately forming new business strategies of adaptation. However, research shows those organizations rather tend to focus on themselves, namely the transparency and speed of their processes, level of digitalization and CRM capabilities, rather than customers and their true needs. Ideally, banks should be quick, transparent, offering good pricing and conditions, explaining clearly all the steps in providing services.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:408414
Study programmeTitle: Postgraduate Specialist Study Marketing Special areas
Study programme type: university
Study level: postgraduate specialist
Academic / professional title: sveučilišni/a specijalist/specijalistica marketinga posebnih područja (sveučilišni/a specijalist/specijalistica marketinga posebnih područja)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Public noteIzjava o akademskoj čestitosti potpisana u tiskanoj verziji.
Created on2019-10-11 07:45:14