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master's thesis
Upravljanje podacima u eri Big Data
2019. urn:nbn:hr:145:198981
Bakač, Tomislav
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

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Bakač, T. (2019). Upravljanje podacima u eri Big Data (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:198981

Bakač, Tomislav. "Upravljanje podacima u eri Big Data." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:198981

Bakač, Tomislav. "Upravljanje podacima u eri Big Data." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:198981

Bakač, T. (2019). 'Upravljanje podacima u eri Big Data', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:198981

Bakač T. Upravljanje podacima u eri Big Data [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2019 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:145:198981

T. Bakač, "Upravljanje podacima u eri Big Data", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:198981

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Metadata
TitleUpravljanje podacima u eri Big Data
Title (english)Data Management in the Era of Big Data
AuthorTomislav Bakač
MentorAntun Biloš (mentor)
Committee memberAntun Biloš (predsjednik povjerenstva)
Committee memberDavorin Turkalj (član povjerenstva)
Committee memberIvan Kelić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2019-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U radu se obrađuje razvoj i nastajanje upravljanja podacima, arhitektura, sigurnost, rudarenje, pohranjivanje i skladištenje podataka podataka te metapodaci. Diskutira se o informacijskim sustavima, odnosu između podataka i informacijskih sustava, o funkciji te vrstama informacijskih sustava. Analizira se i pojam Big Data, njegov utjecaj na različite sektore te prednosti i izazove koje predstavlja za marketing. Zaključno se analizira uloga upravljanja podacima u praksi, odnosno utjecaj na tržište radne snage te utjecaj na konkurentnost poslovnog subjekta.
Abstract (english)
This paper deals with the development and emergence of data management, data architecture, security, mining, storage, warehouse and metadata. The terms like information systems, the relationship between data and information systems, the function and types of information systems are also discussed. The concept of Big Data, its impact on different sectors, the benefits and challenges it presents to marketing are also analyzed. Finally, the analysis of the role of data management in practice and its impact on the labor market and the competitiveness of the business entity.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:198981
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-10-15 08:31:07