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undergraduate thesis
Analiza životnog ciklusa proizvoda na primjeru mobitela iPhone7
2019. urn:nbn:hr:145:554009
Kakuk, Helena
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Management, Organization and Entrepreneurship

Cite this document

Kakuk, H. (2019). Analiza životnog ciklusa proizvoda na primjeru mobitela iPhone7 (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:554009

Kakuk, Helena. "Analiza životnog ciklusa proizvoda na primjeru mobitela iPhone7." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:554009

Kakuk, Helena. "Analiza životnog ciklusa proizvoda na primjeru mobitela iPhone7." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:554009

Kakuk, H. (2019). 'Analiza životnog ciklusa proizvoda na primjeru mobitela iPhone7', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:554009

Kakuk H. Analiza životnog ciklusa proizvoda na primjeru mobitela iPhone7 [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2019 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:145:554009

H. Kakuk, "Analiza životnog ciklusa proizvoda na primjeru mobitela iPhone7", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:554009

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Metadata
TitleAnaliza životnog ciklusa proizvoda na primjeru mobitela iPhone7
Title (english)Product Life Cycle of Iphone7
AuthorHelena Kakuk
MentorMarina Stanić (mentor)
Committee memberMarina Stanić (predsjednik povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Management, Organization and Entrepreneurship)
Osijek
Defense date and country2019-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Rad će predstaviti specifičnosti i menadžerske izazove svake faze životnog ciklusa proizvoda. Cilj rada je na primjeru odabranog proizvoda analizirati životni ciklus proizvoda i konstruktivno vrednovati glavne menadžerske odluke vezane za upravljanjem proizvodom u različitim fazama. Svi proizvodi na tržištu imaju kraći ili duži životni vijek. Vrijeme od uvođenja proizvoda na tržište do njegovog uklanjanja naziva se životnim ciklusom proizvoda. Životni ciklus proizvoda je podijeljen u četiri faze a to su: faza uvođenja, faza rasta, faza zrelosti i faza opadanja. Fazu uvođenja proizvoda na tržište karakterizira spori rast i visoki troškovi. Tijekom faze rasta dolazi do osvajanja tržišta, raste potražnja i prodaja novog proizvoda. Faza zrelosti obilježena je smanjenom stopom rasta prodaje, ali i dalje stopa prodaje raste. U fazi opadanja dolazi do pada prodaje i profita, a jedino rješenje za proizvod je povući ga sa tržišta. Unutar svake od tih faza prisutne su financijske, marketinške, nabavne strategije, te strategije ljudskih resursa. Na odabranom primjeru proizvoda iPhone 7 prikazane su sve faze životnog ciklusa proizvoda. Strategija proizvodnih linija iPhone-a je predstaviti nove modele na tržištu, ne samo u fazi rasta, već tijekom njihove faze zrelosti. Najvažniji proizvod u Appleovoj liniji proizvoda je upravo iPhone koji postaje sve popularniji sa svakim novim uređajem koji se lansira na tržište.
Abstract (english)
The paper will present the characteristics and managerial challenges of each phase of the product life cycle. The aim of the paper is to analyze the product life cycle and constructively evaluate the main management decisions related to product management within different stages of Iphone 7. All products on the market have a shorter or longer life span. The time from product launch to product removal is called the product life cycle. The product life cycle is divided into four phases: introduction phase, growth phase, maturity phase and decline phase. The product introduction phase is characterized by slow growth and high costs. During the growth phase, there is a conquest of the market, demand and sales of a new product grow. The maturity phase is market by a reduced sales growth rate, but the sales rate continues to grow. During the decline phase, sales and profits decline, and the only solution for the product is to withdraw it from the market. Within each of these phases financial, marketing, procurement, and human resources strategies are present. The selected iPhone 7 product example shows all stages of the product life cycle. The strategy of iPhone product lines is to introduce new models to the market, not only in the growth phase, but during their maturity phase. The most important product in Apple`s product line is the iPhone, which is gaining in popularity with each new device launching on the market.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:554009
Study programmeTitle: Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2019-12-13 09:21:57