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master's thesis
Elektronički mediji kao izazov međunarodne trgovine u globalnom kontekstu
2019. urn:nbn:hr:145:479186
Gašpić, Barbara
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Management, Organization and Entrepreneurship

Cite this document

Gašpić, B. (2019). Elektronički mediji kao izazov međunarodne trgovine u globalnom kontekstu (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:479186

Gašpić, Barbara. "Elektronički mediji kao izazov međunarodne trgovine u globalnom kontekstu." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:479186

Gašpić, Barbara. "Elektronički mediji kao izazov međunarodne trgovine u globalnom kontekstu." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:479186

Gašpić, B. (2019). 'Elektronički mediji kao izazov međunarodne trgovine u globalnom kontekstu', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 31 March 2025, https://urn.nsk.hr/urn:nbn:hr:145:479186

Gašpić B. Elektronički mediji kao izazov međunarodne trgovine u globalnom kontekstu [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2019 [cited 2025 March 31] Available at: https://urn.nsk.hr/urn:nbn:hr:145:479186

B. Gašpić, "Elektronički mediji kao izazov međunarodne trgovine u globalnom kontekstu", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:479186

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Metadata
TitleElektronički mediji kao izazov međunarodne trgovine u globalnom kontekstu
Title (english)Electronic media as a challenge of international trade in a global context
AuthorBarbara Gašpić
MentorAnita Freimann (mentor)
Committee memberHelena Štimac (predsjednik povjerenstva)
Committee memberAnita Freimann (član povjerenstva)
Committee memberNataša Drvenkar (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Management, Organization and Entrepreneurship)
Osijek
Defense date and country2019-09-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
International Economics
Abstract
Globalizacija je neiscrpan proces koji je danas, u modernom dobu, potaknut brzim tehnološkim promjenama. Primjena interneta i sve veći rast gospodarstva pridonijeli su bržoj globalnoj razmjeni, ali i njezinoj novoj naravi, a tehnologije su pridonijele jačanju svijesti o mogućnostima koje se pružaju diljem planeta. Mediji su posljednjih godina poprimili globalan karakter. Njihov utjecaj sve je veći, a najviše se odražava na društvo i poslovanje. Internet je postao glavna značajka u ljudskim... More životima i glavna je komponenta gotovo svakog koraka koje ljudi čine u životu. Samim time porastao je i utjecaj medija, pogotovo elektroničkih na način života ljudi i donošenje odluka u svim segmentima života. Sektor elektroničkih medija i komunikacija, koji se kreće od telekomunikacijskih mreža i interneta, preko radija, televizije i filma, jedan je od najaktivnijih u trenutnom naporu globalizacije proizvodnje, tržišta i trgovine te se tako širi i prostor na kojem djeluje međunarodna trgovina. Internet je također potaknuo digitalnu revoluciju, temeljno promijenivši načine na koji ljudi komuniciraju, konzumiraju i proizvode, te je duboko preobrazio međunarodnu trgovinu u smislu onoga što se trguje, kako se trguje i tko trguje. U tim uvjetima, elektronički mediji služe kao izvrstan servis za oglašavanje i prodaju proizvoda te usađivanje novih navika potencijalnim kupcima i potrošačima, ali i povećanje konzumerizma u društvu što značajno utječe na razvoj međunarodne trgovine. Less
Abstract (english)
Globalization is an inexhaustible process driven by rapid technological change in the modern age. The use of the Internet and the increasing growth of the economy have contributed to faster global exchange, but also to its new nature, and also technologies have contributed to raising awareness of the opportunities offered a cross the globe. The media has taken on a global character in recent years. Their influence is increasing, and it is mostly affecting society and business. The... More Internet has become a major feature in human lives and is a major component of almost every step that people make in life. As a result, the influence of the media, especially electronic, on people's lifestyles and decision making in all segments of life has increased. The electronic media and communications sector, which ranges from telecommunications networks and the Internet, via radio, television and film, is one of the most active in the current globalization effort of manufacturing, markets and commerce, thus expanding the scope of international trade. The Internet has also fueled the digital revolution, fundamentally changing the ways in which people communicate, consume and produce, and has profoundly transformed international trade in terms of what is traded, how it is traded and who is trading. In these conditions, electronic media serve as an excellent service for advertising and selling products and instilling new habits for potential customers and consumers, as well as increasing consumerism in society, which significantly affects the development of international trade. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:479186
Study programmeTitle: Business economy; specializations in: Management
Course: Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-01-16 18:50:50
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