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undergraduate thesis
Upravljanje lancem nabave
2019. urn:nbn:hr:145:770011
Smiljanić, Dora
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Smiljanić, D. (2019). Upravljanje lancem nabave (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:770011

Smiljanić, Dora. "Upravljanje lancem nabave." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:770011

Smiljanić, Dora. "Upravljanje lancem nabave." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:770011

Smiljanić, D. (2019). 'Upravljanje lancem nabave', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:770011

Smiljanić D. Upravljanje lancem nabave [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2019 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:145:770011

D. Smiljanić, "Upravljanje lancem nabave", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:770011

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Metadata
TitleUpravljanje lancem nabave
Title (english)Supply chain management
AuthorDora Smiljanić
MentorAleksandar Erceg (mentor)
Committee memberAleksandar Erceg (predsjednik povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2019-09-16, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Rad započinje od same definicije logistike i opskrbnog lanca. Opskrbni lanac je sustav koji omogućuje zadovoljenje potreba potrošača, a da pri tome ostvaruje dobit. U njemu se odvijaju procesi koji se mogu svrstati u četiri ciklusa. Ostvarivanjem boljih rezultata znači unaprjeđenje i poboljšanje odnosa u opskrbnom lancu. Zatim, model upravljanja lancem opskrbe koji je razvijen kako bi se poboljšala komunikacija u samom opskrbnom lancu. Želi se napraviti razlika između vrijednosti ponuđene kupcu i napora kojim bi se ispunili njihovi zahtjevi. Postoje različite vrste opskrbe, a to su pojedinačna opskrba, opskrba vlastitih zaliha i sinkronizirana opskrba. Nabava se može promatrati u užem i širem smislu. Opisan je i model marketing mixa i odluke o nabavi te proces nabave u kojem su navedeni njegovi elementi i opisan svaki od njih. Kao primjer naveden je McDonald`s koji se smatra jednim od najvećih svjetskih brendova. Također, partner je velikom broju vrhunskih dobavljača te na njegov uspjeh utječe nekoliko čimbenika, a to su etika, globalizacija i raznolikost. Navedeni su neki od dobavljača na domaćem tržištu, kao što su Kraš, Agrokor, Dukat i dr. Na samom kraju prikazana je SWOT i PEST analiza.
Abstract (english)
The work begins with the very definition of logistics and supply chain. The supply chain is a system that enables consumers to meet their needs while making a profit. It has processes that can be classified into four cycles. Achieving better results means advancing and improving relationships in the supply chain. Next, a supply chain management model that was developed to improve communication within the supply chain itself. A distinction is made between the value offered to the customer and the effort to fulfill their requirements. There are different types of supply, which are single supply, supply of own supplies and synchronized supply. Procurement can be viewed in a narrower and broader sense. The marketing mix model and procurement decisions are described as well as the procurement process, which outlines its elements and describes each one, as well as Porter's model. For example, McDonald`s is considered one of the world's largest brands. It is also a partner to a number of top suppliers and is influenced by several factors, such as ethics, globalization and diversity. Some of the suppliers in the domestic market are listed, such as Kraš, Agrokor, Dukat, etc. At the end are presented SWOT and PEST analysis and scandals accompanying the company.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:770011
Study programmeTitle: professional study commerce
Study programme type: professional
Study level: undergraduate
Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-02-05 11:08:18