prikaz prve stranice dokumenta Upravljanje razvojem zaposlenika u veleprodajnim i maloprodajnim poduzećima
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master's thesis
Upravljanje razvojem zaposlenika u veleprodajnim i maloprodajnim poduzećima
2019. urn:nbn:hr:145:737215
Dogan, Mario
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Cite this document

Dogan, M. (2019). Upravljanje razvojem zaposlenika u veleprodajnim i maloprodajnim poduzećima (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:737215

Dogan, Mario. "Upravljanje razvojem zaposlenika u veleprodajnim i maloprodajnim poduzećima." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:737215

Dogan, Mario. "Upravljanje razvojem zaposlenika u veleprodajnim i maloprodajnim poduzećima." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:737215

Dogan, M. (2019). 'Upravljanje razvojem zaposlenika u veleprodajnim i maloprodajnim poduzećima', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:737215

Dogan M. Upravljanje razvojem zaposlenika u veleprodajnim i maloprodajnim poduzećima [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2019 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:145:737215

M. Dogan, "Upravljanje razvojem zaposlenika u veleprodajnim i maloprodajnim poduzećima", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:737215

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Metadata
TitleUpravljanje razvojem zaposlenika u veleprodajnim i maloprodajnim poduzećima
Title (english)Employees Development Management in Wholesale and Retail Enterprises
AuthorMario Dogan
MentorDražen Ćućić (mentor)
Committee memberDavor Dujak (predsjednik povjerenstva)
Committee memberDražen Ćućić (član povjerenstva)
Committee memberHrvoje Serdarušić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2019-09-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Svrha ovog rada je objasniti važnost upravljanja ljudskim potencijalima za maloprodajna i veleprodajna poduzeća u suvremenom i dinamičnom poslovnom okruženju, predstaviti tehnike i strategije motiviranja i upravljanja ljudskim potencijalima, te objasniti kako oni utječu na menadžment i njegove funkcije. Cilj ovog rada je upoznati čitatelja s osnovnim pojmovima upravljanja ljudskim potencijalima, veleprodajnih i maloprodajnih poduzeća, te približiti čitateljima općenito upravljanje zaposlenicima u poduzećima. Upravljanje ljudskim potencijalima utječe snažno na konkurentnost određenog poduzeća koje stavlja naglasak na cjeloživotno učenje i unapređenje vještina, te obrazovanja zaposlenika. Menadžment ljudskih potencijala možemo definirati kao upravljanje ukupnom vrijednosti djelatnika u poslovnoj organizaciji, odnosno njihovim ukupnim znanjima, vještinama, sposobnošću i motivacijom u svrhu realiziranja bržih stopa profita na što efikasniji i efektivniji način. Velik broj promjena na tržištu, te u samom poslovanju poduzeća u većini gospodarskih djelatnosti je na neki način natjerao menadžment da stavi naglasak na stvaranje učeće organizacije koja zahtjeva konstantna ulaganja u zaposlenike na više načina. Velik broj poduzeća je shvatio da se moraju mijenjati ako žele ostati konkurentni i zbilja ulažu u svoje zaposlenike. Pozitivan primjer jest Hrvatski Telekom (HT) koji je četiri godine za redom dobio certifikat za izvrsnost (CEP) u upravljanju ljudskim potencijalima. Područja u kojima ova tvrtka dominira su područje strategije i rada, motivacije i nagrađivanja. Upravo ta područja su povezana sustavom radne uspješnosti, te imaju osiguranu dvosmjernu komunikaciju. Upravljanjem ljudskih potencijala osim konkurentske prednosti stvaraju se i nove vrijednosti poduzeća.
Abstract (english)
The purpose of this paper is to explain the importance of human resource management for retail and wholesale businesses in a modern and dynamic business environment, to present techniques and strategies for motivating and managing human resources, and to explain how they affect management and its functions. The aim of this paper was to familiarize readers with basic human resource management, sales, and retail businesses, and they were able to manage the employees of the companies in general. Human resources management strongly influences the competitiveness of a particular company, which places emphasis on the holistic learning and refinement of the skill, as well as the education employees. Human resources management should be defined as managing the total values of employees in a business organization, that is, their total knowledge, skills, ability and motivation in order to realize fast profit rates in the most efficient and effective way. The large number of changes in the market, and in the very business of companies in larger economic activities, is in some ways a competitive management to emphasize membership in an organization that requires constant investment in employees in many ways. Many companies need to understand that they need to change if railroads remain competitive and really enter their employees. A positive example is Hrvatski Telekom (HT), which received a Certificate of Excellence (CEP) for four years in a row in human resources management. An area that dominates companies in the areas of strategy and work, motivation and rewards. It is these areas with all modern work performance that have provided two-way communication. In addition to competitive advantage, human resource management has also created new enterprise values.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:737215
Study programmeTitle: Business economy; specializations in: Trade and logistics, Management
Course: Trade and logistics
Study programme type: university
Study level: graduate
Academic / professional title: Magistar/magistra ekonomije (Magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-02-11 14:01:00