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undergraduate thesis
Divizijska organizacijska struktura
2019. urn:nbn:hr:145:426142
Setnik, Matea
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Management, Organization and Entrepreneurship

Cite this document

Setnik, M. (2019). Divizijska organizacijska struktura (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:426142

Setnik, Matea. "Divizijska organizacijska struktura." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:426142

Setnik, Matea. "Divizijska organizacijska struktura." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:426142

Setnik, M. (2019). 'Divizijska organizacijska struktura', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 19 March 2025, https://urn.nsk.hr/urn:nbn:hr:145:426142

Setnik M. Divizijska organizacijska struktura [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2019 [cited 2025 March 19] Available at: https://urn.nsk.hr/urn:nbn:hr:145:426142

M. Setnik, "Divizijska organizacijska struktura", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:426142

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Metadata
TitleDivizijska organizacijska struktura
Title (english)Divisional organisational structure
AuthorMatea Setnik
MentorIvana Fosić (mentor)
MentorAna Živković (komentor)
Committee memberIvana Fosić (predsjednik povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Management, Organization and Entrepreneurship)
Osijek
Defense date and country2019-09-17, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Divizijska organizacijska struktura pripada klasičnom organizacijskom oblikovanju na kojemu počiva suvremeno oblikovanje organizacije, a koriste ju organizacije koje rastu i šire svoj proizvodni asortiman i čije potrebe funkcijska organizacijska struktura više ne zadovoljava. Oblikovanju divizijske organizacijske strukture prethode procesi diversifikacije, divizionalizacije i decentralizacije, a ključno je oblikovanje divizija kao zasebnih dijelova koji se formiraju prema proizvodu,... More teritoriju ili kategoriji potrošača. Javlja se u tri oblika: predmetna organizacijska struktura, teritorijalna organizacijska struktura i organizacijska struktura orijentirana potrošačima. Divizije su tako oblikovane prema predmetu proizvodnje, teritoriju na kojem organizacija posluje i prema kategorijama kupaca. Prednosti su divizijske organizacijske strukture usredotočenost na proizvode, regije ili kupce, te visoka autonomija koja omogućuje odlučivanje bez čekanja odluka s vrha. Uz prednosti, svaka struktura ima i svoje nedostatke, a u divizijskoj su to visoki troškovi zbog paralelnog obavljanja poslova istih poslovnih funkcija u divizijama te potreba za visokokvalificiranom radnom snagom, a javlja se i otežano upravljanje s vrha. Svaka organizacija ima različite potrebe pa divizijska organizacijska struktura neće odgovarati svima, no uz pravilno iskorištavanje njezinih prednosti može organizaciji donijeti optimalne rezultate. U radu su prikazana tri primjera divizijske organizacijske strukture: Sunce koncern d.d., Procter & Gamble i Podravka d.d. Less
Abstract (english)
Divisional organisation structure is classic organisation design which is modern organisation design base and it is used by organisations in stages of growth and production program expansion. Their needs are no longer met by functional organisational structure. Processes of diversification, divisionalization and decentralisation precede the designing of divisional organisation structure and the key is on forming divisions as autonomous parts designed by product, territory or... More customers categories. It exists in three forms; production organisation structure, territorial organisation structure and customer-oriented organisation structure. Divisions are designed according to products, territory on which organisation operates or customer categories. The advantages of divisional organisation structure are focusing on products, territory and customers and high level of autonomy which ensures decision making without waiting for top management confirmation. Alongside this advantages, there are several different disadvantages every organisational structure has and in divisional organisational structure they include high costs caused by parallel tasks of the same business functions in different divisions. High costs are also caused by the need of highly educated staff, and some difficulties occur in keeping the control from the top of the organisation. Every organisation has different needs so divisional organisation structure will not suit every organisation. Nevertheless, rightful use of advantages of this organisational structure can bring optimal results for the organisation that is using it. Three examples of the divisional organisation structure can be found in paper: Sunce koncern d.d., Procter & Gamble and Podravka d.d. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:426142
Study programmeTitle: Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-02-11 18:12:46
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