prikaz prve stranice dokumenta Marketinški plan OseaDesign
Access restricted to students and staff of home institution
master's thesis
Marketinški plan OseaDesign
2019. urn:nbn:hr:145:396425
Mijolović, Vjekoslav
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Mijolović, V. (2019). Marketinški plan OseaDesign (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:396425

Mijolović, Vjekoslav. "Marketinški plan OseaDesign." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:396425

Mijolović, Vjekoslav. "Marketinški plan OseaDesign." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:396425

Mijolović, V. (2019). 'Marketinški plan OseaDesign', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 20 March 2025, https://urn.nsk.hr/urn:nbn:hr:145:396425

Mijolović V. Marketinški plan OseaDesign [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2019 [cited 2025 March 20] Available at: https://urn.nsk.hr/urn:nbn:hr:145:396425

V. Mijolović, "Marketinški plan OseaDesign", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:396425

Please login to the repository to save this object to your list.
Metadata
TitleMarketinški plan OseaDesign
Title (english)Marketing plan of OseaDesign
AuthorVjekoslav Mijolović
MentorHelena Štimac (mentor)
Committee memberMarija Ham (predsjednik povjerenstva)
Committee memberHelena Štimac (član povjerenstva)
Committee memberDavorin Turkalj (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2019-09-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U ovom radu prikazan je marketinški plan tekstilnog branda OseaDesign-a zajedno s teorijskim dijelom. Rad započinje s objašnjavanjem značenja marketinga i upravljanja marketingom. U nastavku slijedi teorijski dio marketinškog plana koji kreće sa objašnjavanjem važnosti marketinškog plana te njegovih dijelova kroz posebna poglavlja i potpoglavlja. Sažetak za upravu služi kao cjelokupni prikaz marketinškog plana u kratkim crticama dok se misijom želi odrediti kakvom budućnosti poslovni... More subjekt teži. Analizom situacije ispitao se način poslovanja kroz alate poput SWOT analize, PEST analize, životnog ciklusa proizvoda te Porterovog modela 5 sila. Nadalje, marketinški ciljevi su objašnjeni kroz SMART način te MBO sustav. Nakon ciljeva, dolaze i strategije koje i ostvaruju te ciljeve, a to su strategije poput razvoja proizvoda, razvoja tržišta, penetracije i diversifikacije, strategija segmentacije, odabira ciljnog tržišta i diferencijacije te Porterovih generičkih strategija. Financijski dio marketinga je objašnjen kroz navođenje marketinških metrika te njihovo povezivanje s marketinškom profitabilnošću. Marketinškom kontrolom, koja predstavlja zadnji dio, obrazlaže se važnost kontrole u poslovanju kroz njezine vrste i faze. Slijedi drugi dio rada, a to je primjenjivanje teorije u praksi na primjeru tekstilnog branda OseaDesign. Analizirani dijelovi marketinškog plana poslužit će u daljnjem razvitku ovog mladog osječkog branda. Less
Abstract (english)
This paper presents marketing plan for the textile brand named OseaDesign along with theoretical parts. The paper begins with explanation of the general meaning of marketing and marketing management. The following is the theoretical part of marketing plan that creates an explanation of the importance of marketing plan and its sections through separate chapters and subsections. The executive summary serves as an overall display of the marketing plan in short lines while the mission... More seeks to determine what kind of future the business is striving for. Situation analysis examines how was business done through tools such as SWOT analysis, PEST analysis, product life cycle, and Porter's 5 force model. Furthermore, the marketing objectives are explained through the SMART method and the MBO system. Following the goals, there are strategies that are created to achieve those goals, such as product development, market development, penetration and diversification, segmentation strategies, target market selection and differentiation, and Porter's generic strategies. The financial part of marketing is explained by specifying marketing metrics and linking them to the marketing profitability. Lastly, marketing control explains the importance of business control through its types and phases. The following is the second part of the paper, and that is putting theory into practice with the example of the textile brand OseaDesign. The analyzed parts of the marketing plan will serve to further develop this young Osijek based brand Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:396425
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-02-12 17:49:55
accessibility

closeAccessibilityrefresh

If you wish to permanently save changes, click on Save, if not - your settings will be reset when you restart the browser.