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undergraduate thesis
Analiza i oblikovanje potražnje
Završni rad
2020. urn:nbn:hr:145:150218
Topić, Mirko
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Management, Organization and Entrepreneurship

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Topić, M. (2020). Analiza i oblikovanje potražnje : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:150218

Topić, Mirko. "Analiza i oblikovanje potražnje : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:150218

Topić, Mirko. "Analiza i oblikovanje potražnje : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:150218

Topić, M. (2020). 'Analiza i oblikovanje potražnje : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 03 April 2025, https://urn.nsk.hr/urn:nbn:hr:145:150218

Topić M. Analiza i oblikovanje potražnje : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2020 [cited 2025 April 03] Available at: https://urn.nsk.hr/urn:nbn:hr:145:150218

M. Topić, "Analiza i oblikovanje potražnje : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:145:150218

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Metadata
TitleAnaliza i oblikovanje potražnje : Završni rad
Title (english)DEMAND ANALYSIS AND DESIGN : Final paper
AuthorMirko Topić
MentorIvan Kristek (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Management, Organization and Entrepreneurship)
Osijek
Defense date and country2020-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Microeconomics
Abstract
Na potražnju osim cijene proizvoda utječe više čimbenika, od kojih su najvažniji cijene drugih proizvoda, kupovna moć potrošača, populacija, te ukusi ili preferencije. Ovaj završni rad analizira oblikovanje potražnje, analizira se potrošački problem kako bi se utvrdila pravila ponašanja potrošača. Oblikovanje potražnje tiče se potrošačkog probitka i pravca proračuna, tiče se također i učinka dohotka i učinka zamjene baš kao i maksimalizacije zadovoljstva potrošača, na temelju čega se... More izvodi krivulja potražnje. Poduzetnici konstantno prate kretanje ponude i potražnje kako bi promptno reagirali s ponudom vlastitih proizvoda te na taj način stvorili potražnju za istima. Na ovaj način poduzetnici odgovaraju i na potrebe potrošača te se tako dugotrajno afirmiraju na tržišnoj niši koja im je ciljna skupina. Rad tematizira Analizu i oblikovanje potražnje. Tema je odabrana za iz razloga što je potražnja, pored ponude i tržišta, temeljni mikroekonomski pojam čije razumijevanje zahtjeva razumijevanje poslovanja svakog poduzeća i poduzetništva. Svrha rada je prikazati oblikovanje potražnje kao i čimbenike koji utječu na oblikovanje potražnje. Praktični dio rada analizira oblikovanje potražnje u vrijeme „Covid-19 krize”. Prema mišljenju mnogih ekonomskih teoretičara virus Covid 19 dovest će do globalne recesije. Covid 19 ili „Korona kriza” (kako se u Hrvatskoj često može čuti) fundamentalno će preoblikovati način na koji globala ekonomija funkcionira. Kriza Covid 19 podrazumijeva krizu koja za posljedicu ima pad potražnje što dalje rezultira padom prodaje roba i usluga. Neizravni je učinak porast nezaposlenosti jer poduzeća ne zarađuju dovoljno novca i stoga otpuštaju svoje radnike. Less
Abstract (english)
In addition to the price of a product, demand is influenced by several factors, the most important of which are the prices of other products, the purchasing power of consumers, populations, and tastes or preferences. This final paper analyzes the shaping of demand, analyzes the consumer problem to determine the rules of consumer behavior. The formation of demand concerns the consumer profit and the direction of the budget, it also concerns the effect of income and the effect of... More substitution, as well as the maximization of consumer satisfaction, on the basis of which the demand curve is derived. Entrepreneurs constantly monitor the movement of supply and demand in order to react promptly with the supply of their own products and thus create demand for the same. In this way, entrepreneurs respond to the needs of consumers and thus establish themselves for a long time in the market niche that is their target group. The paper deals with the Analysis and design of demand. The topic was chosen for the reason that demand, in addition to supply and market, is a fundamental microeconomic concept whose understanding requires an understanding of the business of every enterprise and entrepreneurship. The paper relates the concepts: elasticity of demand and the application of elasticity in economic practice. The purpose of this paper is to show the formation of demand as well as the factors that influence the formation of demand. The practical part of the paper analyzes the formation of demand during the "Covid-19 crisis". According to many economic theorists, the Covid 19 virus will lead to a global recession. Covid 19 or the “Crown Crisis” (as can often be heard in Croatia) will fundamentally reshape the way the global economy works. The Covid 19 crisis is a crisis that results in a drop in demand, which further results in a drop in sales of goods and services. The indirect effect is an increase in unemployment because companies do not earn enough money and therefore lay off their workers. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:150218
Study programmeTitle: Entrepreneurship
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2020-12-08 11:07:04
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