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undergraduate thesis
Etnocentrizam: istraživanje stavova studentske populacije o pivu
Završni rad
2020. urn:nbn:hr:145:750757
Modrušić, Dino
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Modrušić, D. (2020). Etnocentrizam: istraživanje stavova studentske populacije o pivu : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:750757

Modrušić, Dino. "Etnocentrizam: istraživanje stavova studentske populacije o pivu : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:750757

Modrušić, Dino. "Etnocentrizam: istraživanje stavova studentske populacije o pivu : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:750757

Modrušić, D. (2020). 'Etnocentrizam: istraživanje stavova studentske populacije o pivu : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 26 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:750757

Modrušić D. Etnocentrizam: istraživanje stavova studentske populacije o pivu : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2020 [cited 2024 December 26] Available at: https://urn.nsk.hr/urn:nbn:hr:145:750757

D. Modrušić, "Etnocentrizam: istraživanje stavova studentske populacije o pivu : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:145:750757

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Metadata
TitleEtnocentrizam: istraživanje stavova studentske populacije o pivu : Završni rad
Title (english)Ethnocentrism – student opinion research about beer : Final paper
AuthorDino Modrušić
MentorMirna Leko Šimić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2020-06-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Etnocentrizam je mišljenje u kojem vlastiti način življenja smatramo ispravnim, odnosno smatramo kako je vlastita etnička skupina superiornija od druge skupine, dok potrošački etnocentrizam označava sklonost kojom potrošač preferira domaće proizvode naspram stranih (uvoznih) proizvoda. Glavni cilj ovog rada bio je definirati etnocentrizam, osvrnuti se na kulturno okruženje te u istraživačkom dijelu utvrditi koliko je zapravo studentska populacija etnocentrična prema domaćim proizvodima, u ovom slučaju prema pivu. U istraživačkom dijelu korišten je anketni upitnik, odnosno Google obrazac koji se sastojao od 16 pitanja. Za ispitanike odabrani su studenti Ekonomskog fakulteta u Osijeku, te je ispitano 100 studenata. U anketnom upitniku ispitanici su odgovarali na opća pitanja o spolu, dobi, stupnju obrazovanja, mjesečnim prihodima i mjestu stanovanja, te na pitanja o učestalosti konzumacije piva, vrsti piva te važnosti kvalitete, cijene, dostupnosti, promocije i zemlje podrijetla. Od ispitanika se tražilo i da označe koje pivo konzumiraju kod kuće, a koje vani, u odnosu na podrijetlo, domaće ili strano. Na kraju anketnog upitnika, ispitanici su ocjenjivali kvalitetu, cijenu, dostupnost i promociju domaćih i stranih piva. Rezultati istraživanja pokazuju da je većina ispitanika sklonija kupovini domaćih proizvoda kada se radi o konzumaciji piva kod kuće, dok strana piva konzumiraju većinom kada su vani.
Abstract (english)
Ethnocentrism is opinion which we consider our own type of living correct, respectively we consider our ethnic group superior than other ethnic group, while consumer ethnocentrism means that consumer prefers domestic products more than foreign products. The main aim of this final paper was to define ethnocentrism, to look at its cultural environment and to determine research about how much student population is actually prone to ethnocentrism, respectively to domestic products, in this case about beer. Survey was used in research part, respectively google form which contained 16 questions. One hundred students from Faculty of Economics in Osijek were selected for respondents. In survey, respondents answered general questions like gender, age, level of education, monthly income and place of residence. They also answered about information on the frequency of beer consumption, the type of beer, and the importance of quality, price, availability, promotion and country of origin of beer. Respondents were also questioned to indicate which beers they consume at home and which ones outside, relative to their origin, domestic or foreign. . At the end of the survey, the respondents evaluated the quality, price, availability and promotion of domestic and foreign beers. The results of research conclude that most of respondents buy domestic products when it comes to consuming beer at home, while foreign beer consumes most when they are outside.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:750757
Study programmeTitle: Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-12-11 10:01:53