prikaz prve stranice dokumenta Proces donošenja odluka u kupnji na tržištu krajnje potrošnje
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master's thesis
Proces donošenja odluka u kupnji na tržištu krajnje potrošnje
2016. urn:nbn:hr:145:668016
Šimunić, Jelena
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Šimunić, J. (2016). Proces donošenja odluka u kupnji na tržištu krajnje potrošnje (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:668016

Šimunić, Jelena. "Proces donošenja odluka u kupnji na tržištu krajnje potrošnje." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:668016

Šimunić, Jelena. "Proces donošenja odluka u kupnji na tržištu krajnje potrošnje." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:668016

Šimunić, J. (2016). 'Proces donošenja odluka u kupnji na tržištu krajnje potrošnje', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 20 March 2025, https://urn.nsk.hr/urn:nbn:hr:145:668016

Šimunić J. Proces donošenja odluka u kupnji na tržištu krajnje potrošnje [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2016 [cited 2025 March 20] Available at: https://urn.nsk.hr/urn:nbn:hr:145:668016

J. Šimunić, "Proces donošenja odluka u kupnji na tržištu krajnje potrošnje", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:145:668016

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Metadata
TitleProces donošenja odluka u kupnji na tržištu krajnje potrošnje
AuthorJelena Šimunić
MentorZdravko Tolušić (mentor)
Committee memberBranimir Marković (predsjednik povjerenstva)
Committee memberZdravko Tolušić (član povjerenstva)
Committee memberBranko Matić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2016-09-05, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Prilikom donošenja odluke o kupnji nekog proizvoda ili usluge u obzir se treba uzeti niz utjecaja kako bi se u konačnici ostvarila željena akcija. Da bi se ostvarenje kupnje omogućilo nužno je da potrošač bude u potpunosti svjestan svih karakteristika proizvoda ili usluge: uz to potrošač treba znati da će s određenim proizvodnom ili uslugom moći zadovoljiti svoje potrebe. Na ponašanje potrošača djeluju različiti čimbenici. Četiri su temeljna čimbenika ponašanja potrošača, a to su: kulturni,... More društveni, osobni i psihološki čimbenici. Proces donošenja odluka u kupnji na tržištu krajnje potrošnje su spoznaja problema, traženje informacija, procjena alternativa, odluka o kupnji i poslijekupovno ponašanje. Donošenje odluka u kupnji vrlo je bitan proces, ali osim toga to je i složen proces. U ovom procesu na jednoj strani nalaze se kupci, dok su na drugoj strani marketinški stručnjaci. Zadaća marketinških stručnjaka je proučavanje ponašanja, zapravo stavova i reakcija potrošača. Marketinški stručnjaci su svjesni da se prilikom kupnje, odluke kupaca razlikuju i to prema njihovom ponašanju i ulozi. Kakva će biti razina traženja informacija o nekom proizvodu ili usluzi, to uvelike ovisi o vrsti kupnje i koliko je ta kupnja značajna. Vrlo je česta situacija da se kupci prilikom kupnje vode navikama. Donošenje odluke o kupnji zapravo je proces koji uključuje niz utjecaja koji onda u konačnici i dovode do konkretne aktivnosti, dakle kupnje. Less
Abstract (english)
When making a decision about buying a product or service then you should take into account a range of influences in order to ultimately achieve the desired action. In order to facilitate the realization of the purchase, it is necessary that the consumer is fully aware of all the characteristics of a product or service: in addition to the consumer needs to know that a specific product or service can meet your needs. Consumer behavior affect different factors. There are four basic factors of... More consumer behavior, such as: the cultural, social, personal and psychological factors. The decision making process in purchasing market of final consumption are knowledge of the problem, information search, evaluation of alternatives, decisions about buying and after buying behavior. Decision-making in the purchase is a very important process, but other than that it is a complex process. In this process, a single page can be found buyers, while on the other hand, marketing experts. The task of marketing experts is the study of behavior, actually attitudes and reactions of consumers. Marketing experts are aware that when buying decisions of customers are different and according to their behavior and role. What will be the level of seeking information about a product or service that is largely dependent on the type of purchase and the size of that purchase significant. It often happens that the customers during trials water habits. Buying decisions actually is a process that involves a series of influences which then ultimately lead to concrete actions, thus buying. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:668016
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-09-16 07:39:58
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