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master's thesis
Kroskulturalni prikaz različitih stilova pregovaranja
Diplomski rad
2020. urn:nbn:hr:145:245478
Pleša, Katarina
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

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Pleša, K. (2020). Kroskulturalni prikaz različitih stilova pregovaranja : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:245478

Pleša, Katarina. "Kroskulturalni prikaz različitih stilova pregovaranja : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:245478

Pleša, Katarina. "Kroskulturalni prikaz različitih stilova pregovaranja : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:245478

Pleša, K. (2020). 'Kroskulturalni prikaz različitih stilova pregovaranja : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 15 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:245478

Pleša K. Kroskulturalni prikaz različitih stilova pregovaranja : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2020 [cited 2024 April 15] Available at: https://urn.nsk.hr/urn:nbn:hr:145:245478

K. Pleša, "Kroskulturalni prikaz različitih stilova pregovaranja : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:145:245478

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Metadata
TitleKroskulturalni prikaz različitih stilova pregovaranja : Diplomski rad
Title (english)A cross-cultural review of different styles of negotiation : Graduate paper
AuthorKatarina Pleša
MentorHelena Štimac (mentor)
Committee memberJerko Glavaš (predsjednik povjerenstva)
Committee memberIvan Kelić (član povjerenstva)
Committee memberHelena Štimac (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2020-09-29, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Nove mogućnosti razvoja, rasta i širenja poslovanja na globalnom tržištu utjecale su na potrebe za upoznavanjem novih kultura, njihovih vrijednosti, načina ponašanja i poslovanja u različitim društvima i kulturama. Uspjeh menadžera u sadašnjici ovisi o njihovim adaptivnim mogućnostima u kontekstu nepoznatih i različitih kultura i profila poslovanja. Napredak i rast suvremenog društva sve veću pozornost pridaje prethodno spomenutim čimbenicima, jer isti postaju jedan od najvažnijih preduvjeta za uspješno poslovanje. U radu će se objasniti poslovno pregovaranje te ukazati na međusobne razlike po principu kulture. Teoretski objašnjeni pojmovi dodatno će se objasniti na odabranim primjerima velikih svjetskih sila. Pri procjeni će se provesti metoda intervjua. Na temelju svega donijet će se zaključci rada.
Abstract (english)
New opportunities for the development, growth and expansion of business in the global market have affected the need to learn about new cultures, their values, ways of behaving and doing business in different societies and cultures. The success of managers in the present depends on their adaptive capabilities in the context of unknown and different cultures and business profiles. The progress and growth of modern society pays more and more attention to the previously mentioned factors, because they are becoming one of the most important prerequisites for a successful business existence. The purpose and goal of the paper is to conceptually explain business negotiations and point out mutual differences according to the principle of culture. The theoretically explained terms will be further explained on selected examples of major world powers. An interview method will be implemented during the assessment. Based on all the above, the author will make the conclusion of this master thesis.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:245478
Study programmeTitle: Business economy; specializations in: Trade and logistics, Management, Logistic management , Business informatics
Course: Trade and logistics
Study programme type: university
Study level: graduate
Academic / professional title: Magistar/magistra ekonomije (Magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-12-17 13:01:34