prikaz prve stranice dokumenta Mogućnosti marketinga sadržaja na tržištu korporativnog wellbeing-a
Access restricted to students and staff of home institution
master's thesis
Mogućnosti marketinga sadržaja na tržištu korporativnog wellbeing-a
Diplomski rad
2020. urn:nbn:hr:145:366806
Jurić, Ivana
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Jurić, I. (2020). Mogućnosti marketinga sadržaja na tržištu korporativnog wellbeing-a : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:366806

Jurić, Ivana. "Mogućnosti marketinga sadržaja na tržištu korporativnog wellbeing-a : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:366806

Jurić, Ivana. "Mogućnosti marketinga sadržaja na tržištu korporativnog wellbeing-a : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:366806

Jurić, I. (2020). 'Mogućnosti marketinga sadržaja na tržištu korporativnog wellbeing-a : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 03 April 2025, https://urn.nsk.hr/urn:nbn:hr:145:366806

Jurić I. Mogućnosti marketinga sadržaja na tržištu korporativnog wellbeing-a : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2020 [cited 2025 April 03] Available at: https://urn.nsk.hr/urn:nbn:hr:145:366806

I. Jurić, "Mogućnosti marketinga sadržaja na tržištu korporativnog wellbeing-a : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:145:366806

Please login to the repository to save this object to your list.
Metadata
TitleMogućnosti marketinga sadržaja na tržištu korporativnog wellbeing-a : Diplomski rad
AuthorIvana Jurić
MentorDrago Ružić (mentor)
Committee memberAntun Biloš (predsjednik povjerenstva)
Committee memberDrago Ružić (član povjerenstva)
Committee memberDavorin Turkalj (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2020-02-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Današnji ekonomski i društveni sustavi, čini se, vrednuju profit iznad svega. Često u takvom okruženju, zaposlenici izgube vrijednosti koje formiraju kvalitetu ljudskog života - zdravlje, sreću, kreativnost, napredak. Je li moguće ujediniti ono što se čini nemoguće uskladiti, kontinuirani rast profita uz istovremeni razvoj zdravih i sretnih zaposlenika? Beskrajna financijska utrka, štetna je po današnje zaposlenike, a dugoročno gledano, i po korporacije. Prisutna je potreba za... More transformacijom rada kakvog poznajemo. Maksimalan učinak teško je održavati, pogotovo radom preko mogućnosti, što na kraju dovodi do oštećenja. Iz navedenih razloga, krucijalno je razviti sve dijelove organizacije koje će biti u mogućnosti kontinuirano kreirati nove vrijednosti. Vrijednosti uvijek polaze od ljudi, a ti isti ljudi su temelj uspjeha organizacije. Global Wellness Institute procijenio je tržište korporativnog wellbeing-a na 43 mlrd dolara u 2017. godini, a raste više od 6% godišnje. U nedavnom istraživanju Wellable, više od 35% organizacija ulaže u ovaj segment. Što korporativna dobrobit uključuje? Popis nastavlja rasti i tvrtke se prebacuju iz dobrobiti kao zdravstvene koristi, na dobrobit kao strategiju povećanja produktivnosti. Sve više i više organizacija prepoznaje potrebu za HR odjelom, koji sadrži i wellbeing, edukacije, i razvojne usluge. Content marketing je jedan od načina dijeljenja informacija i educiranja ciljnih skupina, upravo o wellbeing-u kao strategiji poboljšanja, i kao sastavnog dijela svakog HR odjela. Strategija marketing sadržaja, bit će prikazana na primjeru wellbeing usluge, Recharge programu, Above Akademije. Primjer će pokazati kako na jednostavan, zanimljiv i informativan način približiti uslugu, i produbiti razumijevanje i potrebu za uslugom. Less
Abstract (english)
Today’s economic and social systems seem to value profits above all else. Often in such environment, employees experience loss of values that form quality of human life - health, happiness, creativity, progress. Is it possible to unify what appears to be an incoherent, continuous growth in profit while developing healthy and happy employees? The endless financial race has been harmful for today’s employees, and in the long run, the corporations too. There is a clear need for... More transformation of work as we know it. Maximum output is difficult to maintain, especially by going over capacity, which eventually leads to damage. It is crucial to develop all parts of organization that are able to continuously create new values. Values are always created by people, and these same people are the foundation of organization’s success. The Global Wellness Institute estimated the corporate wellbeing market at $ 43 billion in 2017, growing more than 6% annually. In a recent Wellable survey, more than 35% of organizations invest in this segment. What does corporate wellbeing include? The list continues to grow and companies are shifting from wellness as a health bene fit, to wellbeing as a strategy to increase productivity. More and more organizations are recognizing the need for an HR department, that includes wellbeing, education, and development services. Content marketing is one way of sharing information and educating target groups, precisely about wellbeing as an improvement strategy, and as an integral part of every HR department. This content marketing strategy will be exemplified by the wellbeing service, Recharge program, Above Academy. The example will show how to approach the service in a simple, interesting and informative way, and deepen the understanding and need for the service. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:366806
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-12-23 07:06:32
accessibility

closeAccessibilityrefresh

If you wish to permanently save changes, click on Save, if not - your settings will be reset when you restart the browser.