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master's thesis
Utjecaj poslovnog okruženja na poslovne modele
Diplomski rad
2020. urn:nbn:hr:145:972681
Ervačić, Đurđica
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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Ervačić, Đ. (2020). Utjecaj poslovnog okruženja na poslovne modele : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:972681

Ervačić, Đurđica. "Utjecaj poslovnog okruženja na poslovne modele : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:972681

Ervačić, Đurđica. "Utjecaj poslovnog okruženja na poslovne modele : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:972681

Ervačić, Đ. (2020). 'Utjecaj poslovnog okruženja na poslovne modele : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 01 March 2025, https://urn.nsk.hr/urn:nbn:hr:145:972681

Ervačić Đ. Utjecaj poslovnog okruženja na poslovne modele : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2020 [cited 2025 March 01] Available at: https://urn.nsk.hr/urn:nbn:hr:145:972681

Đ. Ervačić, "Utjecaj poslovnog okruženja na poslovne modele : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:145:972681

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Metadata
TitleUtjecaj poslovnog okruženja na poslovne modele : Diplomski rad
Title (english)The impact of the business environment on business models : Graduate paper
AuthorĐurđica Ervačić
MentorAnamarija Delić (mentor)
Committee memberAleksandar Erceg (predsjednik povjerenstva)
Committee memberJulia Perić (član povjerenstva)
Committee memberAnamarija Delić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2020-09-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
Poslovno okruženje značajno utječe na poslovanje poslovnih subjekata, ali i ponašanje samog vlasnika subjekta. Interakcija između poslovnog okruženja i poslovnog subjekta, koja će se analizirati kroz cijeli diplomski rad, određuje i uspjeh poslovnog subjekta na tržištu. U uvodnom dijelu rada pobliže će se pojasniti pojmovi mikro i makro okruženja, poduzetničkog eko-sustava, kao i elementi okruženja koji mogu djelovati stimulirajuće ili ograničavajuće. No, sam poslovni model, odnosno način... More na koji poslovni subjekt stvara i isporučuje ponudu vrijednosti mora biti u suglasju s poslovnim okruženjem subjekta. Stoga će se u ovom diplomskom radu analizirati, na praktičnom primjeru, utjecaj poduzetničkog eko-sustava na poslovni model i poslovanje poslovnog subjekta iz okruženja. Konkurentska prednost poslovnog subjekta ogleda se, između ostaloga, i u dizajnu poslovnog modela. U kriznim vremenima, ponajprije se analizira poslovni model i prilagođava novonastalim uvjetima u okruženju. U empirijskom dijelu rada analizirati će se utjecaj dva tržišta (hrvatskog i belgijskog) na dizajniranje poslovnih modela i poslovanje dva poslovna subjekta. Sama analiza poslovnog ekosustava, kao i komparativna analiza dvaju sustava poslužit će kao temelj za donošenje odluke o internacionalizaciji poslovanja odabranog poslovnog subjekta. U zaključku će biti iznesena zapažanja iz teoretskog i empirijskog dijela rada i zaključit će se koliki utjecaj na poslovni subjekt ima okolina koja ga okružuje, kako poduzetnički eko-sustav utječe na poduzetničku aktivnost u pojedinim državama, kakva je prilagodba poslovnog modela s obzirom na promjenu poslovne okoline, te koliko doista mikro i makro okruženje navedenih tržišta utječe na donošenje rizične odluke o internacionaliziciji poslovanja. Less
Abstract (english)
The business environment significantly affects the business of business entities, but also the behavior of the owner of the entity. The interaction between the business environment and the business entity, which will be analyzed throughout the thesis, also determines the success of the business entity in the market. In the introductory part of the paper, the notions of micro and macro environment, entrepreneurial ecosystem, as well as elements of the environment that can act as... More stimulating or limiting will be explained in more detail. However, the business model itself, ie the way in which the business entity creates and delivers a value proposition, must be in accordance with the business environment of the entity. Therefore, in this diploma work, the impact of the entrepreneurial ecosystem on the business model and business of the business entity from the environment will be analyzed, on a practical example. The competitive advantage of a business entity is reflected, among other things, in the design of the business model. In times of crisis, the business model is first analyzed and adapted to the new conditions in the environment. In the empirical part of the paper, the influence of two markets (Croatian and Belgian) on the design of business models and the business of two business entities will be analyzed. The analysis of the business ecosystem itself, as well as the comparative analysis of the two systems will serve as a basis for making a decision on the internationalization of the business of the selected business entity. In conclusion, observations from the theoretical and empirical part of the paper will be presented and it will be concluded how much influence the environment has on the business entity, how the entrepreneurial ecosystem affects entrepreneurial activity in individual countries, what is the adjustment of business model environment, and how much the micro and macro environment of these markets really influences the risky decision on the internationalization of business. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:972681
Study programmeTitle: Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2020-12-23 09:43:58
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