Store layout has a significant role and impact on customers. The layout includes the interior and exterior of the sales facility, ie interior design, design, music, atmosphere, courtesy of staff and the like. Layout can be explained as a powerful and striking means of communicating with consumers because of their behavior in the buying process, store layout management has become a significant area of activity of marketing professionals. The basic goal of marketing is to create the appropriate look of the store, and thus the study and research of the so-called. image gains great importance. By understanding and predicting the behavior of consumers, is+ satisfying their needs and desires, not only their requirements are met, but also the goals of the company, the sale of products or services under the best possible conditions. In this way, business is done to the mutual satisfaction, although the consumer and his requirements will always take precedence over the company and its goals. The main purpose of this paper is to determine the impact of store appearance on consumer behavior and purchasing decision-making. The paper describes what all influences the purchase decision. It was checked how the decoration of the store, the atmosphere of the retail (including colors, lighting and music) affect consumers. These same consumers will pay attention to the size, choice of assortment as well as price and brand of the product. Retail staff is described as an access factor In the diploma thesis, a survey was conducted on a sample of 257 respondents. Based on the conducted research, it is concluded that the choice of store and the purchase of products are influenced by the complete layout of the store.