prikaz prve stranice dokumenta Proces donošenja odluka na tržištu krajnje potrošnje
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master's thesis
Proces donošenja odluka na tržištu krajnje potrošnje
2016. urn:nbn:hr:145:583036
Ivančević, Kristina
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Ivančević, K. (2016). Proces donošenja odluka na tržištu krajnje potrošnje (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:583036

Ivančević, Kristina. "Proces donošenja odluka na tržištu krajnje potrošnje." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:583036

Ivančević, Kristina. "Proces donošenja odluka na tržištu krajnje potrošnje." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:583036

Ivančević, K. (2016). 'Proces donošenja odluka na tržištu krajnje potrošnje', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 20 March 2025, https://urn.nsk.hr/urn:nbn:hr:145:583036

Ivančević K. Proces donošenja odluka na tržištu krajnje potrošnje [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2016 [cited 2025 March 20] Available at: https://urn.nsk.hr/urn:nbn:hr:145:583036

K. Ivančević, "Proces donošenja odluka na tržištu krajnje potrošnje", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:145:583036

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Metadata
TitleProces donošenja odluka na tržištu krajnje potrošnje
AuthorKristina Ivančević
MentorZdravko Tolušić (mentor)
Committee memberZdravko Tolušić (predsjednik povjerenstva)
Committee memberBranko Matić (član povjerenstva)
Committee memberBranimir Marković (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2016-09-05, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Proučavanje ponašanja potrošača prisutno je dugi niz godina, ali ukoliko se govori o disciplini proučavanja potrošača tada se vrijeme pojave može točnije odrediti, a to su šezdesete godine. Sva proučavanja u području marketinga povezivala su se i promatrala s drugim disciplinama, ali marketing kao zasebna disciplina tek se javlja početkom ovoga stoljeća. Iako se ponašanje potrošača dosta istražuje još uvijek ovo područje nije toliko dobro pokriveno posebice zbog toga što se čovjekove potrebe... More mijenjaju pa je potrebno raditi stalne prilagodbe. Treba razlikovati više modela ponašanja potrošača, no da bi se izbjegla zbunjenost napravljana je podjela u tri velike grupe. Prvu grupu ponašanja potrošača čine opći modeli ponašanja potrošača, zatim drugu ekonomski modeli ponašanja potrošača, a treću behavioristički modeli ponašanja potrošača. U procesu donošenja odluke na tržištu krajnje potrošnje svaki potrošač se promatra kao žarište velikog broja ponuda od strane gospodarskih subjekata. Kada potrošač kupuje onda uvijek mora proći kroz ciklus kupnje. Potrošač nekog proizvoda prilikom donošenja odluke o kupnji nije okružen samo velikim brojem proizvoda nego do izražaja dolazi i okruženje koje djeluje na potrošača kao glavnog donositelja odluke. Posebno važno mjesto u cijelom procesu donošenja odluka na tržištu krajnje potrošnje ima potrošačevo zadovoljstvo proizvodom. Razlika između zadovoljnih i nezadovoljnih potrošača je očigledna u različitim oblicima njihova ponašanja. Less
Abstract (english)
The study of consumer behavior is present for many years, but if we talk about the discipline of studying consumer then the time of the appearance can be accurately determined, and that the sixties. All studies in the field of marketing are connected and watched with other disciplines, but marketing as a discipline only occurs at the beginning of this century. Although the behavior of the consumer is still a lot of investigating this area is not as well covered in particular because of... More man's needs change is required for the adjustment work. It should distinguish between models of consumer behavior, but to avoid confusion are formed division into three major groups. The first group of consumer behavior make general models of consumer behavior, then a different economic models of consumer behavior, a third behaviorist model of consumer behavior. In the process of making the decision to end consumer markets every consumer is seen as the focus of a large number of bids by the economic operators. When a consumer buys it still has to go through a cycle of buying. The consumer of a product when making purchasing decisions not only surrounded by a large number of products but will also highlight the environment that affects the consumer as the main decision-maker. Especially important in the whole process of decision-making in the market of final consumption has the consumer's satisfaction with a product. The difference between satisfied and dissatisfied customers is evident in a variety of shapes their behavior. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:583036
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-09-16 10:50:48
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