A business model is a description of how a company operates, how it treats stakeholders that affect the company's operations, and how it maintains its financial infrastructure. The business model describes how a company accesses a resource, how it converts resources into a product or service, and how it presents that product or service to customers. As each company has four main components, namely customers, infrastructure, supply and financial sustainability, each company creates its own business model based on these components, which is best suited for that company. Many companies have similar business models, and these business models are grouped and grouped based on similar characteristics. The paper is divided into theoretical and practical part. The theoretical part of the paper will explain business models according to the definitions of various researchers, such as Barringer and Ireland, Osterwalder and Pigneur and other authors, based on the results of their research. The paper describes and explains various patterns of business models, such as the pattern of long tails, the pattern of dismantled organization, patterns of multiple platforms, patterns of open and closed innovations. The paper also describes and explains disruptive business models and business models of MLM and pyramid schemes. The practical part of this paper is based on the company "Tapetarija Franjić", as an example of a company from the environment, which based on the collected information will create a business model form and create a description of the business entity storytelling method.