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master's thesis
Intervjuiranje - najvažnija metoda prikupljanja podataka u konzultiranju malih i srednjih poduzeća
Diplomski rad
2020. urn:nbn:hr:145:787349
Brozinić, Martina
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Management, Organization and Entrepreneurship

Cite this document

Brozinić, M. (2020). Intervjuiranje - najvažnija metoda prikupljanja podataka u konzultiranju malih i srednjih poduzeća : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:787349

Brozinić, Martina. "Intervjuiranje - najvažnija metoda prikupljanja podataka u konzultiranju malih i srednjih poduzeća : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:787349

Brozinić, Martina. "Intervjuiranje - najvažnija metoda prikupljanja podataka u konzultiranju malih i srednjih poduzeća : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:787349

Brozinić, M. (2020). 'Intervjuiranje - najvažnija metoda prikupljanja podataka u konzultiranju malih i srednjih poduzeća : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 22 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:787349

Brozinić M. Intervjuiranje - najvažnija metoda prikupljanja podataka u konzultiranju malih i srednjih poduzeća : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2020 [cited 2024 December 22] Available at: https://urn.nsk.hr/urn:nbn:hr:145:787349

M. Brozinić, "Intervjuiranje - najvažnija metoda prikupljanja podataka u konzultiranju malih i srednjih poduzeća : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:145:787349

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Metadata
TitleIntervjuiranje - najvažnija metoda prikupljanja podataka u konzultiranju malih i srednjih poduzeća : Diplomski rad
Title (english)Interviewing – the most important data collection method in consulting small and medium-sized enterprises : Graduate paper
AuthorMartina Brozinić
MentorAnamarija Delić (mentor)
Committee memberAleksandar Erceg (predsjednik povjerenstva)
Committee memberJulia Perić (član povjerenstva)
Committee memberAnamarija Delić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Management, Organization and Entrepreneurship)
Osijek
Defense date and country2020-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
Intervjuiranje se smatra najvažnijim alatom u rukama konzultanta, a omogućava prikupljanje podataka koji su važni, odnosno neophodni za kreiranje rješenja i savjeta klijenta. Konzultantima koji su fokusirani na problematiku malih i srednjih poduzeća intervjuiranje predstavlja i alat kojim mogu doći do informacija i podataka koji nisu u službenim dokumentima poduzeća, a vlasnik ih rijetko želi podijeliti s drugima (teorija asimetričnih informacija). Intervju kao primarna metoda prikupljanja podataka daje konkretne podatke i informacije konzultantu da riješi određeni problem organizacije. Intervju je metoda koja se najčešće koristi u svijetu konzultantstva i omogućava prikupljanje onih podataka koji su konzultantima ili savjetnicima potrebni tijekom konzultantskog procesa. Naravno, ta metoda sa sobom nosi i razne prednosti ali i nedostatke u provođenju koje će biti pojašnjene u ovom diplomskom radu. Klijenti angažiraju konzultante u slučaju kada žele riješiti problem i poboljšati poslovanje ili kada žele razvijati poduzeće. Mala i srednja poduzeća angažiraju konzultanta kada ne mogu sami riješiti problem za koji nemaju potrebna znanja i vještine. Također, često i start-up poduzetnici angažiraju konzultante kada osnivaju novo poduzeće. Intervju konzultant može odraditi s pojedinačnim osobama ili sa grupom ljudi ovisno o prirodi problema. Uloga intervjuiranja pojašnjena je na praktičnom primjeru, gdje je proveden intervju s poduzetnicom malog poduzeća.
Abstract (english)
Interviewing is considered to be the most important tool in the hands of a consultant, and it enables the collection of data that are important, ie necessary for creating solutions and client advice. For consultants who are focused on the issue of small and medium enterprises, interviewing is also a tool that can provide information and data that are not in the official documents of the company, and the owner rarely wants to share them with others (asymmetric information theory). The interview as the primary method of data collection provides specific data and information to the consultant to solve a particular problem of the organization. An interview is a method most commonly used in the world of consulting and allows for the collection of those data that consultants or advisors need during the consulting process. Of course, this method brings with it various advantages but also disadvantages in implementation, which will be explained in this thesis. Clients hire consultants when they want to solve a problem and improve the business or when they want to develop a company. SMEs hire a consultant when they cannot solve a problem on their own for which they do not have the necessary knowledge and skills. Also, start-ups often hire consultants when starting a new business. The consultant may conduct the interview with individuals or with a group of people depending on the nature of the problem. The role of interviewing is explained on a practical example, where an interview was conducted with a small business entrepreneur.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:787349
Study programmeTitle: Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-01-21 12:50:09