This paper discusses the main aspects of corporate social responsibility and business negotiation. A modern business with strong competition and constant changes seeks to encourage companies to achieve strategic advantages. By applying socially responsible business, in addition to a better corporate image, sales increase the company's profit, contribute to the entire society inside and outside the company, and strive to ensure loyalty and greater employee motivation. Social responsibility implies discretionary, ethical, legal, and economic responsibility. According to the division of socially responsible practice, there is an internal dimension (investment in human capital, health, and safety) and an external dimension that extends beyond the company (business partners, suppliers, local community). Business negotiations, ie communication between negotiators, seek to achieve set business goals and build common interests with customers, suppliers, and other business associates. The negotiation process includes the preparation, pre-negotiation, internal negotiation, negotiation, and conclusion of agreements. The most important factors in successful business negotiation are expert knowledge of the subject matter and the study and preparation for negotiations. The purpose of business negotiations is to conclude agreements and contracts. There are several negotiation strategies, and negotiators are required to choose the appropriate one that best suits a particular situation. Awareness of the importance of negotiation leads to a positive outcome of negotiations and business negotiation is considered a key determinant of a company's success. The research found that entrepreneurs believe that quality business negotiations and business in a socially responsible way is one of the sources of competitive advantage and profit, and thus becomes attractive to investors. It is important to emphasize that investing in the overall growth and development of the company is a recipe for quality investment in the positive future of the company. Key words: