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master's thesis
Elektroničko poslovanje i e-trgovina u prometu poljoprivredno prehrambenih proizvoda
Diplomski rad
2020. urn:nbn:hr:145:417044
Džigumović, Lucija
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Cite this document

Džigumović, L. (2020). Elektroničko poslovanje i e-trgovina u prometu poljoprivredno prehrambenih proizvoda : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:417044

Džigumović, Lucija. "Elektroničko poslovanje i e-trgovina u prometu poljoprivredno prehrambenih proizvoda : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:417044

Džigumović, Lucija. "Elektroničko poslovanje i e-trgovina u prometu poljoprivredno prehrambenih proizvoda : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:417044

Džigumović, L. (2020). 'Elektroničko poslovanje i e-trgovina u prometu poljoprivredno prehrambenih proizvoda : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 23 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:417044

Džigumović L. Elektroničko poslovanje i e-trgovina u prometu poljoprivredno prehrambenih proizvoda : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2020 [cited 2024 December 23] Available at: https://urn.nsk.hr/urn:nbn:hr:145:417044

L. Džigumović, "Elektroničko poslovanje i e-trgovina u prometu poljoprivredno prehrambenih proizvoda : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:145:417044

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Metadata
TitleElektroničko poslovanje i e-trgovina u prometu poljoprivredno prehrambenih proizvoda : Diplomski rad
Title (english)Electronical business and e-commerce in the trade of agri-food sector : Graduate paper
AuthorLucija Džigumović
MentorZdravko Tolušić (mentor)
Committee memberDavor Dujak (predsjednik povjerenstva)
Committee memberIvan Kelić (član povjerenstva)
Committee memberZdravko Tolušić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2020-09-14, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Internet je omogućio veću vidljivost i prisutnost unutar lanca opskrbe na globalnoj razini, jer su kupci i prodavači mnogo bliže i lakše se povezuju. Danas većina kupaca kada se odlučuje na kupnju potrebnog proizvoda, prvo će potražiti ponudu putem pretraživača, odnosno interneta, pregledati će preporuke na društvenim mrežama i recenzijama ili će pregledati digitalne reklame. Poljoprivredni sektor jedan je od rijetkih preostalih sektora u kojima e-trgovina još uvijek nije značajna za prodaju. Postoji nekoliko razloga za to, lanac opskrbe u poljoprivredi ima često kontrolirane i dobro ukorijenjene posrednike kojima kupci vjeruju, logistika, koja je od izuzetne važnosti za ovaj sektor, zahtijeva složeno funkcioniranje, te većina potrošača i dalje radije vjeruje u kupnju namirnica osobno nego putem interneta, s obzirom na nedosljedan fizički izgled svježih proizvoda, posebno voća i povrća koji se lako i brzo kvare. Međutim, i to se brzo mijenja s razvojem novih tehnologija i rješenja kojima je cilj prevladati prepreke u logističkom pogonu namirnica širom svijeta. Na razvijenim tržištima, narudžbe svježih proizvoda za hotele i restorane, pa čak i za privatnu upotrebu, već su postale uobičajena praksa.
Abstract (english)
The Internet has enabled greater visibility and presence within the supply chain globally, as buyers and sellers are much closer and easier to connect. Today, when costumer decide to buy the necessary products, they will first look for an offer through a search engine, that is, Internet, They will browse through online networks and/or will review digital advertising. The agricultural sector is one of the few remaining sectors in which e-commerce is still not significant for sales. There are several reasons for this, the supply chain in agriculture often has controlled and well-rooted intermediaries who costumer love, logistics that are extremely important for this sector, require complex functioning, and the larger number of consumers still prefers to believe in buying groceries personally, given the inconsistent physical appearance of fresh products, especially fruits and vegetables that spoil easily and quickly. However, that too is changing rapidly with various new technologies and solutions that have overcome obstacles in the food logistics around the world. In various markets, orders for fresh products for hotels and restaurants, and even for private use, are already available with the usual programs.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:417044
Study programmeTitle: Business economy; specializations in: Trade and logistics, Management, Logistic management , Business informatics
Course: Trade and logistics
Study programme type: university
Study level: graduate
Academic / professional title: Magistar/magistra ekonomije (Magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-01-26 11:35:58