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master's thesis
Marketinške aktivnosti za usluge u digitalnom okruženju
Diplomski rad
2020. urn:nbn:hr:145:929088
Ivić, Katarina
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Cite this document

Ivić, K. (2020). Marketinške aktivnosti za usluge u digitalnom okruženju : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:929088

Ivić, Katarina. "Marketinške aktivnosti za usluge u digitalnom okruženju : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:929088

Ivić, Katarina. "Marketinške aktivnosti za usluge u digitalnom okruženju : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:929088

Ivić, K. (2020). 'Marketinške aktivnosti za usluge u digitalnom okruženju : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 12 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:929088

Ivić K. Marketinške aktivnosti za usluge u digitalnom okruženju : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2020 [cited 2024 November 12] Available at: https://urn.nsk.hr/urn:nbn:hr:145:929088

K. Ivić, "Marketinške aktivnosti za usluge u digitalnom okruženju : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:145:929088

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Metadata
TitleMarketinške aktivnosti za usluge u digitalnom okruženju : Diplomski rad
Title (english)Marketing activities for services in digital environment : Graduate paper
AuthorKatarina Ivić
MentorDavorin Turkalj (mentor)
Committee memberHelena Štimac (predsjednik povjerenstva)
Committee memberMarina Stanić (član povjerenstva)
Committee memberDavorin Turkalj (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2020-09-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U ovom radu opisuju se usluge i njihove ključne karakteristike. Rad se temelji na pružanju usluga na digitaliziran, suvremen način, kao i na marketinškim aktivnostima koje su pri tom poduzete. U radu će se spomenuti utjecaj Web 2.0. na pružanje usluga te koje su danas najznačajnije platforme za oglašavanje u digitalnom okruženju. Spomenut će se područja primjene digitalnog poslovanja, pobliže primjena digitalnog poslovanja u bankarstvu, turizmu i obrazovanju. Detaljno će biti analizirani i prikazani rezultati empirijskog istraživanja o stavovima korisnika digitaliziranih usluga.
Abstract (english)
This paper describes services and their key characteristics. The paper is based on providing services in a digitized, modern way, as well as in the marketing actions undertaken in the process. This paper will mention influence of Web 2.0. on providing services and which are the most important advertising platforms in the digital environment today. There will be a mentioned about areas of application of digital business, closely application of digital business in banking, tourism and education. There will be presented results and detailed analysis of empirical research on the attitudes of users of digitized services.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:929088
Study programmeTitle: Business economy; specializations in: Management
Course: Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2021-02-01 11:27:34