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master's thesis
Nužnost kreiranje imidža proizvoda
Diplomski rad
2019. urn:nbn:hr:145:166444
Šarac, Aljoša
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

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Šarac, A. (2019). Nužnost kreiranje imidža proizvoda : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:166444

Šarac, Aljoša. "Nužnost kreiranje imidža proizvoda : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:166444

Šarac, Aljoša. "Nužnost kreiranje imidža proizvoda : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:166444

Šarac, A. (2019). 'Nužnost kreiranje imidža proizvoda : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 01 April 2025, https://urn.nsk.hr/urn:nbn:hr:145:166444

Šarac A. Nužnost kreiranje imidža proizvoda : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2019 [cited 2025 April 01] Available at: https://urn.nsk.hr/urn:nbn:hr:145:166444

A. Šarac, "Nužnost kreiranje imidža proizvoda : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:166444

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Metadata
TitleNužnost kreiranje imidža proizvoda : Diplomski rad
Title (english)The necessity of creating a product image : Graduate paper
AuthorAljoša Šarac
MentorIvan Kelić (mentor)
Committee memberDavorin Turkalj (predsjednik povjerenstva)
Committee memberAntun Biloš (član povjerenstva)
Committee memberIvan Kelić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2019-07-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Marcel Meler, autoritet marketinga kao znanosti, proizvod definira kao materijalni rezultat procesa proizvodnje, po čemu se on kao takav apsolutno razlikuje od usluga. Nadalje, ovisno o stupnju proizvedene gotovosti, Meler razlikuje gotove proizvode, poluproizvode, pa čak u nekim slučajevima i nedovršene proizvode. Termin marka, ili popularnije brend (engleski) u naš je jezik vjerojatno došao iz njemačkog jezika i upućivao je na oznaku, markaciju, markiranje i kao takav je postao... More uvriježen. Osnovni preduvjet marke je da odražava kvalitetu proizvoda jer proizvod loše kvalitete neće imati uspjeh na tržištu, bez obzira na njegovu marku. Marka, ako nije dobro vođena, odnosno, ako se njome ne upravlja na odgovarajući način, sama po sebi, neće ostvariti željeni uspjeh na tržištu i generirati prihod za poduzeće, što je, uz zadovoljenje potrošača, strateški cilj svakog poduzeća. Prema tome, pridavanjem marke nekom proizvodu ne završava proces stvaranja imidža tog istog proizvoda, nego on zapravo tek počinje. T. Vranešević ističe važnost upravljanja markama u postizanju tržišnog uspjeha, naročito u proizvodnji proizvoda namijenjenih krajnjoj potrošnji. Posjedovanje snažne marke, koja je jasno prepoznatljiva potrošačima, jedna je od najvažnijih komponenti tržišne vrijednosti tvrtke. Brend Dobro pozicionirao se kao visoko kvalitetan, široko dostupan i cijenom pristupačan svima. Spomen i/ili susret s brendom, potrošače asocira na kvalitetno, autohtono, slavonsko, prirodno, domaće, ukusno, zdravstveno ispravno, i to je imidž kakav je brand htio i to je i postigao. Važnost kreiranja imidža proizvoda ogleda se u stvaranju slike kod potrošača o konstantnoj kvaliteti koju mu taj proizvod, kojem pripada odgovarajuća marka, pruža i za takav se proizvod može reći da je brend na tržištu. Less
Abstract (english)
Marcel Meler, authority of marketing science, define a product as a material result of production process, which is definitely different from the service. Furthermore, depending of the degree of the finished product, Meler distinguishes finished products, semi products and even in some cases unfinished products. Brand name in our language probably came from German language and pointed on the label, marking and it became inseminated as such as are. Main prerequisite of brand ... More reflect a quality of product, because had quality product will not have success on the market, regardless of his brand. Brand, if is not manage right, respectively, i fit is not manage properly, by itself, will not achieve the desired success on market and will not generate income for company which is, with satisfaction of costumers, strategic goal of every business. Therefore, giving the mark to some product is not last part in process making image of product, but it is actually just starting. T. Vranešević highlights the importance of brand management in making success on market, specially in production of end-use products. Having a strong brand, which is clearly recognizable to customers, is one of the most important component of market value. Brand Dobro, position himself as a high-quality, widely available and with price which is affordable to everyone. Memorial and/or meeting with brand associate costumers on quality, autochtonous, slavonian, naturally, domestic, delicious, healthily correct and that is the image which brand wanted and it did it. Importance of creating an image of product, is reflected in making image which customers have about constant quality of product which belongs to that brand, and for such a product, we could say that is brand on market. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:166444
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originReformatted digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-03-01 12:18:10
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