prikaz prve stranice dokumenta Marketing mix hotelskog poduzeća na primjeru "Amadria Parka"
  Download
PDF 1.26 MB
undergraduate thesis
Marketing mix hotelskog poduzeća na primjeru "Amadria Parka"
Završni rad
2019. urn:nbn:hr:145:675557
Podoreški, Andreja
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

Cite this document

Podoreški, A. (2019). Marketing mix hotelskog poduzeća na primjeru "Amadria Parka" : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:675557

Podoreški, Andreja. "Marketing mix hotelskog poduzeća na primjeru "Amadria Parka" : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:675557

Podoreški, Andreja. "Marketing mix hotelskog poduzeća na primjeru "Amadria Parka" : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:675557

Podoreški, A. (2019). 'Marketing mix hotelskog poduzeća na primjeru "Amadria Parka" : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 04 April 2025, https://urn.nsk.hr/urn:nbn:hr:145:675557

Podoreški A. Marketing mix hotelskog poduzeća na primjeru "Amadria Parka" : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2019 [cited 2025 April 04] Available at: https://urn.nsk.hr/urn:nbn:hr:145:675557

A. Podoreški, "Marketing mix hotelskog poduzeća na primjeru "Amadria Parka" : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:675557

Please login to the repository to save this object to your list.
Metadata
TitleMarketing mix hotelskog poduzeća na primjeru "Amadria Parka" : Završni rad
Title (english)Marketing Mix of a Hotel Company Taking the „Amadria Park" as an Example : Final paper
AuthorAndreja Podoreški
MentorDrago Ružić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2019-09-20, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Marketing mix, najjednostavnije rečeno, obuhvaća 4P i kao takav sastavni je dio marketinga. Kako bi se moglo što bolje shvatiti što je marketing mix ili 4P te čemu služi može ga se promatrati kao sredstvo ili alat koji služi kako bi gospodarski subjekt tj. tvrtka ostvarila svoje ciljeve, kako marketinške tako i sve poslovne ciljeve u čijem ostvarenju marketing može odigrati vrlo važnu ulogu. S obzirom da se marketing mix, ili kako njegova skraćenica govori, sastoji od četiri elementa teško... More je usredotočiti se na sva četiri elementa. Razlog tomu nije samo što je teško biti usredotočen na sva četiri elementa i što je teško jednako se posvetiti i jednako razraditi sva četiri elementa već i financijska sredstva i budžet tvrtke koji u velikoj mjeri određuje u kojem smjeru će se razvijati marketinška strategija pa samim time i na koji element marketing mixa će se najviše usmjeriti. Osim što se marketing mixom mogu ostvariti marketinški i mnogi poslovni ciljevi, on uvelike može pridonijeti stjecanju i održavanju konkurentske prednosti na, u današnje vrijeme, poprilično zahtjevnom tržištu. Kako bi se postigla ta konkurentska prednost na zahtjevnom tržištu moraju se zadovoljiti potrebe, želje i interesi tog zahtjevnog tržišta ili, još preciznije, segmenata tog zahtjevnog tržišta te njegovih potrošača čije su potrebe, interesi i želje neograničene. Less
Abstract (english)
Simply said, the marketing mix is covering the four 4Ps and, in such capacity, it is an element of marketing. To get a better understanding what a marketing mix, or the 4Ps, represents and what it is used for, it can be seen as an instrument or a tool that provides a company to meet its goals, both marketing and all of its business goals, in which marketing can play a very important role. Considering that the marketing mix, as its abbreviation stands for, consists of four elements, it is... More difficult to focus on all four elements. The reason is not only that it is difficult to focus on all four elements, and that it is difficult to devote equally to all four elements and to elaborate them equally, but also the financial resources and the budget of the company, which largely determines in which direction the marketing strategy will be developed, and which element of the marketing mix will the company focus most on. In addition to the fact that the marketing mix can meet marketing and many business goals, it can greatly contribute to gain and maintain a competitive advantage in, the present day, rather demanding market. To achieve this competitive advantage in a demanding market, the needs, desires and interests of that demanding market or, more precisely, the segments of that demanding market and its consumers whose needs, interests and desires are unlimited, must be met. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:675557
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originReformatted digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-03-01 13:32:36
accessibility

closeAccessibilityrefresh

If you wish to permanently save changes, click on Save, if not - your settings will be reset when you restart the browser.