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master's thesis
Virtualna stvarnost
Diplomski rad
2019. urn:nbn:hr:145:790806
Marošević, Đurica
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

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Marošević, Đ. (2019). Virtualna stvarnost : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:790806

Marošević, Đurica. "Virtualna stvarnost : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:790806

Marošević, Đurica. "Virtualna stvarnost : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:790806

Marošević, Đ. (2019). 'Virtualna stvarnost : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 01 April 2025, https://urn.nsk.hr/urn:nbn:hr:145:790806

Marošević Đ. Virtualna stvarnost : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2019 [cited 2025 April 01] Available at: https://urn.nsk.hr/urn:nbn:hr:145:790806

Đ. Marošević, "Virtualna stvarnost : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:790806

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Metadata
TitleVirtualna stvarnost : Diplomski rad
Title (english)Virtual reality : Graduate paper
AuthorĐurica Marošević
MentorAntun Biloš (mentor)
Committee memberIvan Kelić (predsjednik povjerenstva)
Committee memberAntun Biloš (član povjerenstva)
Committee memberDavorin Turkalj (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2019-09-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Virtualna i proširena stvarnost su tehnologije koje generiraju virtualne elemente i omogućuju korisnikovu interakciju s njima. Virtualna stvarnost stvara kombinaciju virtualnih elemenata kako bi stvorila posve umjetno iskustvo, odnosno virtualno okruženje u kojem je korisnik percipira da je prisutan i ima utjecaja. Proširena stvarnost u drugu ruku nastoji virtualne elemente što stvarnije implementirati u fizičku stvarnost korisnika kojom je on trenutno okružen i slično kao virtualna... More omogućuje korisnikovu interakciju s njezinim elementima. Virtualna, a kasnije i proširena stvarnost, je koncept koji se stvarao od objave matematičke formule linearne perspektive dok svoje prve inačice uređaja kakvih danas nalazimo, pojavljuju tek u 20. stoljeću. Kroz 80-ih i 90-ih su dobili i svoju komercijalnu upotrebu koja je nažalost propala zbog svoje cijene i kvalitete sadržaja. Tada se upotrebljava dalje samo u profesionalne svrhe sve do idućeg vala komercijalizacije koji se dogodio od 2014. do 2016. kada izlazi više sustava virtualne i proširene stvarnosti za komercijalnu upotrebu i postiže uspjeh. Njegova primjena se može pronaći u obliku video igara, aplikacija, filmova sa pogledom od 360 stupnjeva, aplikacija za virtualno isprobavanje odjevnih komada, simulatora u vojne i civilne svrhe, u medicini za obuku i uvježbavanje operacija i u inženjerstvu i modeliranju za jeftinije i učinkovitije dizajniranje. Također niče pojam udaljena stvarnost koji obilježava prijenos slike s udaljenog uređaja na korisnika koji podsjeća na virtualnu stvarnost ali se radi o drugačijoj vrsti tehnologije. Dok je udaljena stvarnost još nedovoljno razvijena tehnologija da bi se o njoj mogao dati kvalitetan sud, virtualna i proširena stvarnost su kroz godine razvoja postigle nužnu razinu razvijenosti za širenje na ljuske djelatnosti gdje pokazuje potencijal upotrebe i njihova primjena će opstati. Less
Abstract (english)
Virtual and augmented reality are technologies that generate virtual elements and allows the user to interact with them. Virtual reality creates a combination of virtual elements to create a completely artificial experience, or a virtual environment in which a user perceives that he is present and has an influence. Augmented reality on the other hand seeks virtual elements to be more effectively implemented in the physical reality of the user he is currently surrounded and similar... More to the virtual, allows the user to interact with its elements. Virtual, and later, augmented reality is a concept that has emerged from the publication of the mathematical formula of a linear perspective, while its first versions of the devices we can find today, emerge in the 20th century. Through the 80's and 90's they also got their commercial use that unfortunately fell due to their price and quality of content. lt is then used only for professional purposes until the next wave of commercialization that has taken place between 2014 and 2016 when multiple systems of virtual and expanded reality emerge for commercial use and achieve success. Its application can be found in the form of video games, applications, movies with 360-degree view, virtual tryout of clothing and accessories, simulator for military and civilian purposes, training of operations in medicine, and engineering and modeling for cheaper and more efficient design. AIso, the term remote reality emerges, which characterizes the transfer of images from a remote device to a user who resembles virtual reality, but it is a different kind of technology. While remote reality is still insufficiently developed to provide it with a quality court, virtual and augmented reality has, through the years of evolution, achieved the necessary Jevel of development to expand to activities where they show potential for use and their application will remain. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:790806
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originReformatted digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-03-18 13:26:14
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