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master's thesis
Mobilno oglašavanje na društvenim mrežama i tražilicama
Diplomski rad
2019. urn:nbn:hr:145:319983
Šilović, Ivan
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

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Šilović, I. (2019). Mobilno oglašavanje na društvenim mrežama i tražilicama : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:319983

Šilović, Ivan. "Mobilno oglašavanje na društvenim mrežama i tražilicama : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:319983

Šilović, Ivan. "Mobilno oglašavanje na društvenim mrežama i tražilicama : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:319983

Šilović, I. (2019). 'Mobilno oglašavanje na društvenim mrežama i tražilicama : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 13 January 2025, https://urn.nsk.hr/urn:nbn:hr:145:319983

Šilović I. Mobilno oglašavanje na društvenim mrežama i tražilicama : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2019 [cited 2025 January 13] Available at: https://urn.nsk.hr/urn:nbn:hr:145:319983

I. Šilović, "Mobilno oglašavanje na društvenim mrežama i tražilicama : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:319983

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Metadata
TitleMobilno oglašavanje na društvenim mrežama i tražilicama : Diplomski rad
Title (english)Mobile advertising on social media and search engines : Graduate paper
AuthorIvan Šilović
MentorIvan Kelić (mentor)
Committee memberDavorin Turkalj (predsjednik povjerenstva)
Committee memberAntun Biloš (član povjerenstva)
Committee memberIvan Kelić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2019-07-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Tema diplomskog rada je mobilno oglašavanje na društvenim mrežama i tražilicama. Mobilno oglašavanje podrazumijeva uporabu naprednih mobilnih uređaja ili smartphonea putem kojih su korisnici izloženi brojnim oglasima od strane različitih oglašivača. Mobilno oglašavanje je u stalnom razvoju i neprestano se mijenja kako se otkrivaju nove mogućnosti. Činjenica da više od 50% svjetske populacije posjeduje neki oblik smartphonea govori o velikom potencijalu mobilnog marketinga. U radu će se analizirati karakteristike mobilnog marketinga, 5 velikih strategija mobilnog marketinga, prednosti i nedostaci mobilnog oglašavanja, oblici mobilnih oglasa i njihova svrha, mobilno oglašavanje na društvenim mrežama te mobilno oglašavanje na tražilicama. Cilj je istražiti potencijale mobilnog oglašavanja te uvidjeti trendove mobilnog marketinga. Društvene mreže u današnje vrijeme imaju značajnu ulogu za poslovne subjekte jer su one glavni izvor komunikacije s krajnjim kupcima. Cilj je kroz rad prikazati koji su to potencijali društvenih mreža kao oblik mobilnog oglašavanja.
Abstract (english)
The topic of this paper is mobile advertising on social media and search engines. Mobile advertising includes the use of advanced mobile devices or smartphones through which the users are being exposed to numerous ads by various advertisers. Mobile advertising is constantly developing and changing with newly emerging opportunities. The fact that more than 50% of the world's population owns some type of smartphone says a lot about the big potential of the mobile marketing. The paper will analyse the characteristics of mobile marketing, 5 strategies of mobile marketing, advantages and disadvantages of mobile advertising, types of mobile ads with their purposes, mobile advertising on social media and mobile advertising on search engines. The aim of paper is to research the mobile advertising potentials and distinguish the mobile advertising trends. Social networks nowadays are having a significant role for businesses because they're main source of communication with the customers. This paper aims to showcase the potential that social networks have as the mobile advertising means.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:319983
Study programmeTitle: Marketing
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originReformatted digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-04-28 09:03:49