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master's thesis
Trgovina u digitalnoj transformaciji
Diplomski rad
2019. urn:nbn:hr:145:665578
Senčić, Katarina
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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Senčić, K. (2019). Trgovina u digitalnoj transformaciji : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:665578

Senčić, Katarina. "Trgovina u digitalnoj transformaciji : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:665578

Senčić, Katarina. "Trgovina u digitalnoj transformaciji : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:665578

Senčić, K. (2019). 'Trgovina u digitalnoj transformaciji : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 01 April 2025, https://urn.nsk.hr/urn:nbn:hr:145:665578

Senčić K. Trgovina u digitalnoj transformaciji : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2019 [cited 2025 April 01] Available at: https://urn.nsk.hr/urn:nbn:hr:145:665578

K. Senčić, "Trgovina u digitalnoj transformaciji : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:665578

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Metadata
TitleTrgovina u digitalnoj transformaciji : Diplomski rad
Title (english)Commerce in digital transformation : Graduate paper
AuthorKatarina Senčić
MentorDražen Ćućić (mentor)
Committee memberDavor Dujak (predsjednik povjerenstva)
Committee memberDražen Ćućić (član povjerenstva)
Committee memberHrvoje Serdarušić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2019-09-25, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Trgovina je započela sa razmjenom dobara bez novčanih sredstava, ali se kroz povijest razvijala i doživjela niz razvojnih faza. Novije vrijeme donosi razvoj novih tehnologija koje preuzimaju način poslovanja i trgovanja na tržištu. Stalnim razvojem novih oblika tehnologije uvelike se utječe na poslovne aktivnosti poslovnih subjekata gdje se ulažu veliki napori kako bi se digitaliziralo poslovanje. Tako se dogodila digitalna transformacija unutar trgovine gdje je u vrlo kratkom periodu... More nastala i digitalizacija cjelokupnog poslovanja. Postojeći poslovni subjekti zadržavaju svoje postojeće oblike poslovanja, ali ih jednim dijelom i prilagođavaju novim trendovima, dok se poslovni subjekti koji su novi na tržištu odlučuju za otvaranje e-trgovine kao jedinim načinom izlaska na tržište s obzirom kako su troškovi relativno povoljniji u odnosu na otvaranje fizičke prodavaonice. Pomoću digitalne transformacije doprinijelo se bržem razvoju poslovnih subjekata te unaprjeđenje poslovanja. Naime, kroz digitalizaciju poslovanja može se uočiti i nedostatak unutar proizvodnje gdje se pomoću digitalnih senzora pravovremeno otkriva oštećenje i saniraju se posljedice. Iako nismo svjesni koliko su poslovni subjekti fokusirani biti u skladu sa trendovima na tržištu te digitaliziraju svoje poslovanje, kroz ovaj diplomski rad prikazati će se poslovni subjekti koji su uspjeli na tržištu te postižu velike konkurentske prednosti, kao i nove ideje za izlazak na tržište samo putem e-trgovine. Sve to dovodi u pitanje koliko tehnologija može još napredovati te što nas sve još čeka u skoroj budućnosti. Cilj ovog diplomskog rada je prezentirati važnost digitalne transformacije kako općenito tako i u trgovini. Ona ima značajnu ulogu u promjeni načina poslovanja poslovnih subjekata, a s druge strane i na želje i potrebe potrošača tj. kupaca. Stoga je svrha rada uočiti na koji način su utjecale promjene kroz digitalnu transformaciju u trgovini, te što je njezin razvoj doprinio poslodavcima. Less
Abstract (english)
Trade began with the exchange of goods without cash, but throughout history has evolved and experienced a number of stages during its development. Most recently, the development of new technologies is taking over the way of doing business and trading in the market. The constant and continues development of new forms of technology greatly influences the business activities of companies, where great efforts are being made to digitize the business. Thus, a digital transformation... More occurred within the store, where, within a very short time period, the digitization of the entire business took place. Existing businesses retain their existing forms of business, but partly adapt them to new trends, while new businesses decide to open e-commerce as their only way to market, since costs are relatively more favorable than opening physical stores. The digital transformation has contributed to faster business development and business improvement. Specifically, through the digitization of businesses, one can also notice a defect within production, where digital sensors detect damage in a timely manner and prevent it furthermore. Although we are not aware of how focused businesses are in keeping with market trends and digitizing their businesses, this diploma thesis will show business entities that have succeeded in the market and achieved great competitive advantages, as well as new ideas for entering the market only through the ecommerce platform. All of this, calls into question how much technology can be advanced and what is still ahead of us in the nearest future. The aim of this thesis is to present the importance of digital transformation both in general and commerce. It plays a significant role in changing the way businesses operate, and on the other hand, on the wants and needs of consumers, ie customers. Therefore, the purpose of the paper is to see how the changes through digital transformation in commerce have influenced, and how its development has contributed to employers. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:665578
Study programmeTitle: Business economy; specializations in: Trade and logistics, Management, Logistic management , Business informatics
Course: Trade and logistics
Study programme type: university
Study level: graduate
Academic / professional title: Magistar/magistra ekonomije (Magistar/magistra ekonomije)
Type of resourceText
File originReformatted digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-04-29 12:43:45
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