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undergraduate thesis
Blokiranje oglasa
Završni rad
2019. urn:nbn:hr:145:660206
Kovačević, Lucija
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

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Kovačević, L. (2019). Blokiranje oglasa : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:660206

Kovačević, Lucija. "Blokiranje oglasa : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:660206

Kovačević, Lucija. "Blokiranje oglasa : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:660206

Kovačević, L. (2019). 'Blokiranje oglasa : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 18 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:660206

Kovačević L. Blokiranje oglasa : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2019 [cited 2024 November 18] Available at: https://urn.nsk.hr/urn:nbn:hr:145:660206

L. Kovačević, "Blokiranje oglasa : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:660206

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Metadata
TitleBlokiranje oglasa : Završni rad
Title (english)Ad blocking : Final paper
AuthorLucija Kovačević
MentorDavorin Turkalj (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2019-09-13, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Razvojem interneta i društvenih mreža došlo je do pojave nove ere marketinške komunikacije. Društvene mreže postale su novi alat za marketinško oglašavanje. S porastom broja korisnika društvenih mreža raste i interes poslovnih subjekata za oglašavanje na njima. Osim slikom oglašavanje na društvenim mrežama odvija se i putem video oglasa. Oglašivači od društvenih mreža dobivaju informacije o korisnicima i na taj način lakše dopiru do ciljanih skupina. Masovno oglašavanje dovelo je do nezadovoljstva korisnika i blokiranja oglasa. Blokiranje oglasa u porastu je posljednjih godina, potaknuto frustracijom web korisnika zbog brojnih promocija i ponuda koje se pojavljuju na mreži i ometaju njihov rad. AdBlock plus jedna je od najpoznatijih aplikacija koja blokira takve oglase, ova aplikacija ima mogućnost blokiranja neželjenih oglasa putem brojnih filtera. Istraživanja su pokazala kako preko 40% korisnika društvenih mreža koristi i neku aplikaciju za blokiranje oglasa. Ovakav razvoj marketinške ere dovodi do opasnosti i za same oglašivače, zbog masovne zagušenosti oglasi im često nisu niti primijećeni, a uz to postoji opasnost od blokiranja oglasa od strane blokatora oglasa. Stoga danas blokiranje oglasa predstavlja izazov za marketare, na koji način se oglašavati i kako spriječiti aplikacije da blokiraju njihove oglase.
Abstract (english)
With the development of the internet and social networks, a new era of marketing communication has emerged. Social networks have become the new marketing advertising tool. As the number of social network users grows, also grows the interest of businesses to advertise on them. Except by image, social media advertising is also done through video ads. Advertisers receive information about users from social networks so it makes it easier for them to reach their target groups. Massive advertising has led to user's dissatisfaction so they start using ad blocking. Ad blocking has been on the rise in recent years, fueled by the frustration of web users over the many promotions and offers that are appearing online and disrupting their work. AdBlock plus is one of the most famous applications that blocks such ads, this app has the ability to block unwanted ads through number of filters. Research has shown that over 40% of social networking users also use an app to block ads. This development of the marketing era is a danger for the advertisers themselves, because of the massive congestion, their ads are often not noticed, and there is a risk of ad blocking by the ad blockers. So today, ad blocking is a challenge for marketers, how to advertise, and how to prevent apps from blocking their ads.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:660206
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originReformatted digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-05-04 12:30:00