Negotiating has become a part of human everyday life and people are mostly not even aware that they spend most of their time negotiating. They are negotiating on a daily basis, consciously or unconsciously. It is used for various purposes, and the company most often uses negotiating to meet the company goals, resolve conflicts and to find solutions to problems and unexpected situations. The success of the negotiation is measured by which opportunities are offered and used in negotiating and which ore-set goals are achieved through negotiations. Successful negotiators know that no successful business transaction can be realized without negotiation. The negotiation process itself is uncertain. It is important that negotiations prepare for negotiations and that the negotiation process has a predetermined structure. The goal that is to be achieved during each negotiations is a positive outcome for all the participants in the negotiations. Negotiation goals can only be achieved by applying the method of giving and taking. Each side must give something to get something. If all the involved parties find themselves "in the middle" during the negotiations the negotiations will end up on a positive note and all the negotiations will be satisfied so they will most likely continue to cooperate in the future. In order for the negotiations to end with the most positive outcome, companies must invest in the communication and negotiating skills of their own employees and be aware that without investing time in research, analyses and planing negotiations, no negotiations can yield successful results.