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master's thesis
Internetsko oglašavanje u hrvatskom turizmu
Diplomski rad
2020. urn:nbn:hr:145:043878
Vejić, Nives
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

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Vejić, N. (2020). Internetsko oglašavanje u hrvatskom turizmu : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:043878

Vejić, Nives. "Internetsko oglašavanje u hrvatskom turizmu : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:043878

Vejić, Nives. "Internetsko oglašavanje u hrvatskom turizmu : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:043878

Vejić, N. (2020). 'Internetsko oglašavanje u hrvatskom turizmu : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 17 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:043878

Vejić N. Internetsko oglašavanje u hrvatskom turizmu : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2020 [cited 2024 November 17] Available at: https://urn.nsk.hr/urn:nbn:hr:145:043878

N. Vejić, "Internetsko oglašavanje u hrvatskom turizmu : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:145:043878

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Metadata
TitleInternetsko oglašavanje u hrvatskom turizmu : Diplomski rad
Title (english)INTERNET MARKETING IN CROATIAN TOURISM : Graduate paper
AuthorNives Vejić
MentorDrago Ružić (mentor)
Committee memberIvan Kelić (predsjednik povjerenstva)
Committee memberDavorin Turkalj (član povjerenstva)
Committee memberDrago Ružić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2020-09-15, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Internet je u 21. stoljeću promijenio kompletan način funkcioniranja na tržištu, a možda najviše utjecao je na oglašavanje. S obzirom da Republika Hrvatska u velikoj mjeri ovisi o turizmu i turističkoj sezoni valja analizirati i evaluirati trenutnu situaciju kada je u pitanju internetsko oglašavanje u hrvatskom turizmu kako bi se uvidjele određene prednosti i/ili nedostaci. Ova tema na važnosti je dobila u proteklih nekoliko desetljeća snažnim tehnološkim razvojem i razvojem interneta te društvenih mreža, a još će veća biti njena uloga nakon globalne zdravstvene i ekonomske krize uzrokovane pojavom virusa Sars-Cov-2 koji uzrokuje bolest Covid-19 koji je izravno utjecao na još veću razinu digitalizacije.
Abstract (english)
The Internet has changed the way the market works in the 21st century, and has perhaps had the biggest impact on advertising. Given that, the Republic of Croatia who largely depends on tourism and the summer season, it is necessary to properly analyze and evaluate the current situation when it comes to online advertising in Croatian tourism in order to detect advantages and disadvantages. The importance of this topic has been growing over the past few decades of strong technological development and development of Internet and social networks, and will grow even more after the global health and economic crisis that emerges with the novel SarsCov-2 virus that reflects Covid- 19 disease that directly impacted on even greater level of digitization.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:043878
Study programmeTitle: Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-05-26 08:55:08