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master's thesis
Utjecaj okruženja na međunarodno logističko poslovanje dm-a.
Diplomski rad
2020. urn:nbn:hr:145:885031
Pralas, Iva
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

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Pralas, I. (2020). Utjecaj okruženja na međunarodno logističko poslovanje dm-a. : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:885031

Pralas, Iva. "Utjecaj okruženja na međunarodno logističko poslovanje dm-a. : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:885031

Pralas, Iva. "Utjecaj okruženja na međunarodno logističko poslovanje dm-a. : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:885031

Pralas, I. (2020). 'Utjecaj okruženja na međunarodno logističko poslovanje dm-a. : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 11 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:885031

Pralas I. Utjecaj okruženja na međunarodno logističko poslovanje dm-a. : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2020 [cited 2024 November 11] Available at: https://urn.nsk.hr/urn:nbn:hr:145:885031

I. Pralas, "Utjecaj okruženja na međunarodno logističko poslovanje dm-a. : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:145:885031

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Metadata
TitleUtjecaj okruženja na međunarodno logističko poslovanje dm-a. : Diplomski rad
Title (english)The impact of the environment on international business logistics of dm : Graduate paper
AuthorIva Pralas
MentorHelena Štimac (mentor)
Committee memberAleksandar Erceg (predsjednik povjerenstva)
Committee memberAnita Freimann (član povjerenstva)
Committee memberHelena Štimac (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2020-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Trade and Tourism
Abstract
Međunarodno poslovanje je danas sve zastupljenije kod svih organizacija. Ulazak na novo tržište znači širenje za organizaciju i širenje njenog poslovanja. To znači novi poslovni partneri, novi izazovi, nova tržišta i nova konkurencija. Pri ulasku na novo tržište, potrebno je analizirati okruženje kako bi prilagodili poslovanje određenoj zemlji i njenim običajima. Potrebne su detaljne analize i proučavanja kako bi poslovanje bilo uspješno. U analizu ulaze mnogi faktori kao što su: političko-pravni, ekonomski, socijalni i demografski te tehnološki čimbenici. U radu je analizirano međunarodno logističko poslovanje općenito, s najvećim naglaskom na okruženje u kojoj organizacija posluje i koju mora analizirati. Utjecaj okruženja na međunarodno logističko poslovanje detaljno se istražilo i prikazalo na primjeru dm-a, vodeće drogerije u Hrvatskoj koja posluje dugo godina u cijelom svijetu.
Abstract (english)
Today, international business is increasingly represented in all organizations. Entering a new market means expanding for the organization and expanding its business. That means new business partners, new challenges, new markets and new competition. When entering a new market, it is necessary to analyze the environment in order to adapt the business to a particular country and its customs. Detailed analyzes and studies are needed for a business to be successful. The analysis includes many factors such as: political-legal, economic, social and demographic and technological factors. The paper analyzes the international logistics business in general, with the greatest emphasis on the environment in which the organization operates and which it must analyze. The impact of the environment on international logistics business has been thoroughly researched and presented on the example of dm, the leading drugstore in Croatia that has been operating for many years around the world.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:885031
Study programmeTitle: Business economy; specializations in: Trade and logistics, Management, Logistic management , Business informatics
Course: Trade and logistics
Study programme type: university
Study level: graduate
Academic / professional title: Magistar/magistra ekonomije (Magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-05-26 11:56:04