prikaz prve stranice dokumenta Strategija plavog oceana ruralnog turizma na području Baranje
  Download
PDF 1.79 MB
master's thesis
Strategija plavog oceana ruralnog turizma na području Baranje
Diplomski rad
2020. urn:nbn:hr:145:550124
Beti, Antonio
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Quantitative Methods and Informatics

Cite this document

Beti, A. (2020). Strategija plavog oceana ruralnog turizma na području Baranje : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:550124

Beti, Antonio. "Strategija plavog oceana ruralnog turizma na području Baranje : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:550124

Beti, Antonio. "Strategija plavog oceana ruralnog turizma na području Baranje : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:550124

Beti, A. (2020). 'Strategija plavog oceana ruralnog turizma na području Baranje : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 02 April 2025, https://urn.nsk.hr/urn:nbn:hr:145:550124

Beti A. Strategija plavog oceana ruralnog turizma na području Baranje : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2020 [cited 2025 April 02] Available at: https://urn.nsk.hr/urn:nbn:hr:145:550124

A. Beti, "Strategija plavog oceana ruralnog turizma na području Baranje : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:145:550124

Please login to the repository to save this object to your list.
Metadata
TitleStrategija plavog oceana ruralnog turizma na području Baranje : Diplomski rad
Title (english)BLUE OCEAN STRATEGY OF RURAL TOURISM IN THE AREA BARANJA : Graduate paper
AuthorAntonio Beti
MentorSanja Pfeifer (mentor)
Committee memberSunčica Oberman Peterka (predsjednik povjerenstva)
Committee memberMarina Stanić (član povjerenstva)
Committee memberSanja Pfeifer (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Quantitative Methods and Informatics)
Osijek
Defense date and country2020-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Hrvatska kao turistička zemlja nastoji svoju turističku ponudu unaprijediti i razvijati, ne samo uz priobalje nego i na području njezine unutrašnjosti. Baranja kao područje kontinentalne i ruralne Hrvatske svoj gospodarski razvoj temelji na poljoprivredi, ali i na razvoju ruralnog turizma koji bilježi trend rasta. Prirodna i kulturna baština, gastronomija, vinarstvo, seoska gospodarstva i druge specifične karakteristike veliki su potencijal razvoja ruralnoga turizma na području Baranje... More koje trenutno nije dovoljno. Primarni cilj ovog rada bio je prikazivanje poduzeća koji su u turističkoj ponudi ruralnog turizma Baranje stvorili strategiju plavog oceana i na osnovu kritičke analize dati implikacije i preporuke za razvoj ruralnog turizma na baranjskom području. Teorijskim dijelom rada predstavljena je strategija plavog oceana kao nova poslovna strategija, prikazani su trendovi koji su pridonijeli razvoju ruralnog turizma u svijetu i u Hrvatskoj te načini kojima se potiče njegov razvoj. U empirijskom dijelu rada, predstavljanjem turističke ponude Baranje, prikazao se crveni ocean i razvoj plavog oceana Baranje upotrebom analitičkog modela platno strategije. Provedena je statistička analiza i obrada podataka dobivenih iz anketnog upitnika kojim se ispitala percepcija ispitanika o turističkoj ponudi Baranje i mogućnostima razvoja. Dobiveni rezultati, koji su prikazali osrednju kvalitetu turističke ponude, nedostatke područja i moguće smjerove razvoja, služili su za oblikovanje implikacija i preporuka prema kojima se ruralni turizam Baranje može razvijati. Less
Abstract (english)
As a tourist country, Croatia seeks to improve and develop its tourist offer, not only along the coast but also in its inner territory. Baranja as an area of continental and rural Croatia bases its economic development on agriculture, but also on the development of rural tourism, which is recording a growing trend. The capacities of the area in terms of natural and cultural heritage, gastronomy, winemaking, farms and other specific characteristics, have great potential for development... More of rural tourism, which is currently underutilized. The primary goal of this paper was to present the companies that have created a blue ocean in the tourist offer of rural tourism in Baranja and to give implications and recommendations based on critical analysis. The theoretical part of the paper presents the blue ocean strategy as a new business strategy, shows the trends that have contributed to the development of rural tourism in the world, but also in Croatia, and the ways in which its development is encouraged. In the empirical part of the paper, through the presentation of the tourist offer of Baranja, the red and blue oceans of Baranja were presented using the analytical model of the canvas strategy. Statistical analysis and processing of data obtained from the conducted survey questionnaire which examined the perception of respondents about the tourist offer of Baranja and development opportunities. The obtained results, which showed the mediocre quality of the tourist offer, the shortcomings of the area and possible directions of development, served to shape the implications and recommendations according to which rural tourism in Baranja can be developed. Less
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:550124
Study programmeTitle: Business economy; specializations in: Management
Course: Management
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-05-28 10:49:08
accessibility

closeAccessibilityrefresh

If you wish to permanently save changes, click on Save, if not - your settings will be reset when you restart the browser.