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master's thesis
Utjecaj ekonomske krize na ponašanje potrošača krajnje potrošnje
Diplomski rad
2020. urn:nbn:hr:145:481358
Đurić, Ivana
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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Đurić, I. (2020). Utjecaj ekonomske krize na ponašanje potrošača krajnje potrošnje : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:481358

Đurić, Ivana. "Utjecaj ekonomske krize na ponašanje potrošača krajnje potrošnje : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:481358

Đurić, Ivana. "Utjecaj ekonomske krize na ponašanje potrošača krajnje potrošnje : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:481358

Đurić, I. (2020). 'Utjecaj ekonomske krize na ponašanje potrošača krajnje potrošnje : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 22 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:481358

Đurić I. Utjecaj ekonomske krize na ponašanje potrošača krajnje potrošnje : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2020 [cited 2024 April 22] Available at: https://urn.nsk.hr/urn:nbn:hr:145:481358

I. Đurić, "Utjecaj ekonomske krize na ponašanje potrošača krajnje potrošnje : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:145:481358

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Metadata
TitleUtjecaj ekonomske krize na ponašanje potrošača krajnje potrošnje : Diplomski rad
Title (english)The impact of the economic crisis on the behavior of final consumption consumers : Graduate paper
AuthorIvana Đurić
MentorDrago Ružić (mentor)
Committee memberDavorin Turkalj (predsjednik povjerenstva)
Committee memberIvan Kelić (član povjerenstva)
Committee memberDrago Ružić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2020-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Macroeconomics
Abstract
Potrošači svakodnevno donose veći broj odluka koje su vezane uz proces razmjene i potrošnje proizvoda i usluga. S obzirom da su mnogi poslovni subjekti kao temeljnu svrhu svoga poslovanja odabrali zadovoljavanje potreba potrošača na tržištu široke ili krajnje potrošnje, marketinškim stručnjacima se nameće kao imperativ nužnost spoznavanja odrednica reakcija potrošača i obrazaca njihova ponašanja. Oni traže odgovore na pitanja kao što su: što navodi potrošače na kupnju proizvoda, kakav utjecaj imaju čimbenici iz okruženja na ponašanje potrošača, kako na njihovo ponašanje djeluju psihološki procesi, koji su potrošačima najznačajniji izvori informacija o proizvodu, na koji način potrošač vrednuje različite mogućnosti zadovoljavanja svojih potreba. U istraživačkom dijelu rada primjenjivat će se istraživanje ponašanja potrošača pri utjecaju krize na ponašanje potrošača u RH. Anketni upitnik sadrži 26 pitanja kojim se nastoji steći bolje razumijevanje ponašanja potrošača za vrijeme ekonomske krize. Anketni upitnik se ispitanicima dostavio putem e-mail-a, izrađenog putem aplikacije „Google anketa“, a sudjelovalo je 96 ispitanika.
Abstract (english)
Consumers make a number of decisions every day that are related to the process of exchanging and consuming products and services. Given that many businesses have chosen to meet the needs of consumers in the consumer or final consumption market as the basic purpose of their business, it is imperative for marketing professionals to know the determinants of consumer reactions and patterns of their behavior. They are looking for answers to questions such as: what leads consumers to buy a product, what influence environmental factors have on consumer behavior, how psychological processes affect their behavior, which are the most important sources of product information for consumers, how consumers value different opportunities meeting their needs. In the research part of the paper, research on consumer behavior in the impact of the crisis on consumer behavior in the Republic of Croatia will be applied. The survey questionnaire contains 26 questions that seek to gain a better understanding of consumer behavior during the economic crisis. The survey questionnaire was sent to the respondents via e-mail, created through the application "Google Survey", and 96 respondents participated.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:481358
Study programmeTitle: Business economy; specializations in: Trade and logistics, Management, Logistic management , Business informatics
Course: Trade and logistics
Study programme type: university
Study level: graduate
Academic / professional title: Magistar/magistra ekonomije (Magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-06-29 11:33:54