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master's thesis
Utjecaj kulture na poslovno okruženje
Diplomski rad
2020. urn:nbn:hr:145:862323
Vidaković, Elizabeta
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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Vidaković, E. (2020). Utjecaj kulture na poslovno okruženje : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:862323

Vidaković, Elizabeta. "Utjecaj kulture na poslovno okruženje : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:862323

Vidaković, Elizabeta. "Utjecaj kulture na poslovno okruženje : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:862323

Vidaković, E. (2020). 'Utjecaj kulture na poslovno okruženje : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 31 December 2024, https://urn.nsk.hr/urn:nbn:hr:145:862323

Vidaković E. Utjecaj kulture na poslovno okruženje : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2020 [cited 2024 December 31] Available at: https://urn.nsk.hr/urn:nbn:hr:145:862323

E. Vidaković, "Utjecaj kulture na poslovno okruženje : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:145:862323

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Metadata
TitleUtjecaj kulture na poslovno okruženje : Diplomski rad
Title (english)THE IMPACT OF CULTURE ON THE BUSINESS ENVIRONMENT : Graduate paper
AuthorElizabeta Vidaković
MentorIvana Barković Bojanić (mentor)
Committee memberJerko Glavaš (predsjednik povjerenstva)
Committee memberAleksandar Erceg (član povjerenstva)
Committee memberIvana Barković Bojanić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2020-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Svaki čovjek od rođenja dio je određene zajednice koja ga kroz život oblikuje kroz učenje. Sve to je kultura. Kultura predstavlja obrasce prema kojima se ljudi trebaju ponašati. Ona određuje način kako izgleda primjereno komunikacijsko ponašanje u različitim društvenim i fizičkim kontekstima kao što se postavljaju određena pravila koja nalažu što je i što nije ispravno ophođenje u pojedinim komunikacijskim situacijama. Svaki čovjek treba razumjeti vlastitu kulturu kako bi na kraju razumio tuđu. Ljudi su prije znali vrlo malo ili čak ništa o drugim kulturama. Ono što su mogli saznati bilo je iz knjiga ili onoga što im je netko tko je bio u drugoj zemlji ispričao. Razvojem tehnologije sve se to promijenilo. Globalizacija je omogućila lakše povezivanje s različitim kulturama diljem svijeta. Danas je jedan klik dovoljan saznati sve o nekoj zemlji. Međutim, svaka zemlja ima različitu kulturu te ukoliko želimo s bilo kojom od njih ostvariti suradnju ili uspostaviti kontakt potrebno je poznavati njezine vrijednosti, stavove, vjerovanja i ponašanja. Ukoliko to ne znamo može doći do neugodnosti ili čak vrijeđanja pripadnika druge kulture. Svrha ovog rada je istražiti pravila koja definiraju ponašanja u različitim kulturama poput načina pozdravljanja, darivanja, pregovaranja i slično te ih prikazati na izabranim primjerima kako bi se ukazalo na različitosti koje čine svaku kulturu posebnom.
Abstract (english)
Every man from birth is part of a certain community that shapes him through life through learning. It is all culture. Culture represents the patterns by which people should behave. It determines the way appropriate communication behavior looks in different social and physical contexts as certain rules are set that dictate what is and what not proper behavior in a certain communication situation is. Every man needs to understand his own culture in order to understand another’s. People used to know very little or even nothing about other cultures, because the information had been limited to personal experience or books. With development of technology, all that has changed. Globalization has allowed us to connect easily with different cultures around the world. Today, one click is enough to find out everything about another country. However, each country has a different culture, and if we want to cooperate or establish contact with any of them, we need to know its values, attitudes, beliefs and behaviors. Failure to do so can lead to embarrassment or even insults to members of another culture. The purpose of this paper is to explore the rules that define behaviors in different cultures such as the way of greeting, gifting, negotiating and the like and present them on selected examples to point out the differences that make each culture special.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:862323
Study programmeTitle: Business economy; specializations in: Trade and logistics, Management, Logistic management , Business informatics
Course: Management
Study programme type: university
Study level: graduate
Academic / professional title: Magistar/magistra ekonomije (Magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-06-29 12:23:59