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undergraduate thesis
Remarketing oglašavanje
Završni rad
2020. urn:nbn:hr:145:151011
Krištić, Ivo
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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Krištić, I. (2020). Remarketing oglašavanje : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:151011

Krištić, Ivo. "Remarketing oglašavanje : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:151011

Krištić, Ivo. "Remarketing oglašavanje : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:151011

Krištić, I. (2020). 'Remarketing oglašavanje : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 18 November 2024, https://urn.nsk.hr/urn:nbn:hr:145:151011

Krištić I. Remarketing oglašavanje : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2020 [cited 2024 November 18] Available at: https://urn.nsk.hr/urn:nbn:hr:145:151011

I. Krištić, "Remarketing oglašavanje : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:145:151011

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Metadata
TitleRemarketing oglašavanje : Završni rad
Title (english)Remarketing advertising : Final paper
AuthorIvo Krištić
MentorDavorin Turkalj (mentor)
Committee memberDavorin Turkalj (predsjednik povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2020-09-23, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Tema ovog rada je analiza remarketing ili retargeting oglašavanja. U radu će biti objašnjeni pojmovi digitalnog marketinga i neki osnovni pojmovi marketinga .Marketing je dobio novi prostor na kojem se može sada ciljano i personalizirano obraćati svojim klijentima. Komunikacija je postala dvosmjerna i poslovni subjekti imaju mogućnost saslušati kritike i odmah reagirati na njih. U radu će se razraditi što je oglašavanje i kako ono funkcionira u današnjem modernom dobu. Nove tehnike oglašavanja i marketinga koje nam omogućuju tražilice bilo to u generičkom ili plaćenom obliku. Jedno od tih novih tehnika je remarketing oglašavanja koje omogućuje ciljano obraćanje web korisnika koji su već pokazivali neki način interesa za naše proizvode ili usluge. Moguće je korisnicima dati vrijednosti prema njihovim bivšim akcijama te njihova podjela na razne ciljne skupine kako bi se oglasi prikazivali točno onima koje smo mi odabrali. Google, jedan od divova i voditelja u tom području, demonstrira nam kako sa svojim Adwords dostižemo do željenih korisnika. Sve prednosti i mane ove tehnike bit će pokazane u nastavku rada.
Abstract (english)
The topic of this thesis is the analysis of objections or re-targeting of advertising. The thesis will explain the concepts of digital marketing and some basic concepts of marketing. Marketing has been given a new space where it can now be targeted and personalized to its customers. Communication has become two-way and businesses could listen to criticism and respond to it immediately. This thesis will elaborate elaborate on what advertising is and how it works in today's modern age. New advertising and marketing techniques that allow us to search engines either in generic or paid from. One of these new techniques is remarketing advertising that allows targeted appeal to web users who have already shown some way of interest in our products or services. It is possible to give users values according to their former actions and their division into various target groups so that the ads are displayed exactly to those we have chosen. Google, one of the giants and leaders in the field, demonstrates to us how with our AdWords we reach to the desired users. All the advantages and disadvantages of this technique will be shown below.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:151011
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-07-01 12:03:19