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undergraduate thesis
Kreiranje proizvod mix-a za međunarodno tržište na primjeru Dorina čokolade i Milka čokolade
Završni rad
2020. urn:nbn:hr:145:608836
Jozić, Ivona
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Cite this document

Jozić, I. (2020). Kreiranje proizvod mix-a za međunarodno tržište na primjeru Dorina čokolade i Milka čokolade : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:608836

Jozić, Ivona. "Kreiranje proizvod mix-a za međunarodno tržište na primjeru Dorina čokolade i Milka čokolade : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:608836

Jozić, Ivona. "Kreiranje proizvod mix-a za međunarodno tržište na primjeru Dorina čokolade i Milka čokolade : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:608836

Jozić, I. (2020). 'Kreiranje proizvod mix-a za međunarodno tržište na primjeru Dorina čokolade i Milka čokolade : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:608836

Jozić I. Kreiranje proizvod mix-a za međunarodno tržište na primjeru Dorina čokolade i Milka čokolade : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2020 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:145:608836

I. Jozić, "Kreiranje proizvod mix-a za međunarodno tržište na primjeru Dorina čokolade i Milka čokolade : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:145:608836

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Metadata
TitleKreiranje proizvod mix-a za međunarodno tržište na primjeru Dorina čokolade i Milka čokolade : Završni rad
Title (english)Creating a product mix for the international market: examples of Dorina chocolate and Milka chocolate : Final paper
AuthorIvona Jozić
MentorMirna Leko Šimić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2020-09-24, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
U završnom radu ˝Kreiranje marketing mix-a za međunarodno tržište na primjeru Dorina čokolade i Milka čokolade ˝ se istražuju sličnosti i razlike u kreiranju proizvod mix-a koje koriste strana i hrvatska poduzeća. Istražit će se povijest samih poduzeća i kako se brinu za potrebe potrošača. Različiti uvjeti poslovanja na međunarodnom tržištu zahtijevaju prilagodbu poslovanja tržištu na koji se proizvod plasira. Razvoj globalizacije i bolja povezanost u suvremenom svijetu doprinosi lakšem razvoju poslovanja na stranim tržištima. Predmet istraživanja bit će Dorina čokolada i Milka čokolada. Usporediti će se temeljne karakteristike proizvod mix-a te izvršiti primarno istraživanje o efikasnosti proizvod mix-a prema mišljenju studenata - hrvatskih potrošača.
Abstract (english)
In this final work ˝Creating a product mix for the international market: examples of Dorina chocolate and Milka chocolate˝ the similarities and differences in creating a product mix used by foreign and Croatian companies will be investigated. The history of the companies themselves and how they care for the needs of consumers will be explored.Different business conditions in the international market require the adjustment of business to the market in which the product is placed. The development of globalization and better connectivity in the modern world contributes to the easier development of business in foreign markets. The subject of the research will be Dorina chocolate and Milka chocolate. The basic characteristics of the product mix will be compared and a primary research on the efficiency of the product mix will be performed n order to explore the opinion of students - Croatian consumers.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:608836
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
Created on2021-07-01 12:08:54