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master's thesis
Izrada poslovnog plana na primjeru "Eko centra Zlatna Greda"
2016. urn:nbn:hr:145:882838
Marušić, Matej
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Management, Organization and Entrepreneurship

Cite this document

Marušić, M. (2016). Izrada poslovnog plana na primjeru "Eko centra Zlatna Greda" (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:882838

Marušić, Matej. "Izrada poslovnog plana na primjeru "Eko centra Zlatna Greda"." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:882838

Marušić, Matej. "Izrada poslovnog plana na primjeru "Eko centra Zlatna Greda"." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:882838

Marušić, M. (2016). 'Izrada poslovnog plana na primjeru "Eko centra Zlatna Greda"', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 12 January 2025, https://urn.nsk.hr/urn:nbn:hr:145:882838

Marušić M. Izrada poslovnog plana na primjeru "Eko centra Zlatna Greda" [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2016 [cited 2025 January 12] Available at: https://urn.nsk.hr/urn:nbn:hr:145:882838

M. Marušić, "Izrada poslovnog plana na primjeru "Eko centra Zlatna Greda"", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:145:882838

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Metadata
TitleIzrada poslovnog plana na primjeru "Eko centra Zlatna Greda"
AuthorMatej Marušić
MentorSunčica Oberman Peterka (mentor)
Committee memberSunčica Oberman Peterka (predsjednik povjerenstva)
Committee memberAleksandar Erceg (član povjerenstva)
Committee memberJulia Perić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Management, Organization and Entrepreneurship)
Osijek
Defense date and country2016-09-28, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Economics of Entrepreneurship
Abstract
Ovim diplomskim radom će se postaviti teoretski okvir za pisanje poslovnog plana te pokretanje poslovnog pothvata. Obraditi će se razvojne faze koje prethode poslovnom pothvatu - od generiranja i prepoznavanja ideje, pa do samog pokretanja poslovnog pothvata. Iako će sve faze biti obrađene, najveća pažnja će se posvetiti fazi pisanja poslovnog plana. Praktični dio rada će sadržavati primjer poslovnog plana izrađenog za potrebe poslovanja ugostiteljskih objekata u sklopu „Eko centra Zlatna Greda“. Cilj rada je da se na praktičnom primjeru prikaže važnost objektivnog i kritičkog sagledavanja poslovnog pothvata te da se ispita održivost ovog pothvata, koji za sada predstavlja uzoran primjer s područja socijalnog poduzetništva u Hrvatskoj.
Abstract (english)
This masters thesis will set the theoretical framework for writing of a business plan and initiation of a business venture. Development phases which are preceding business venture will be analyzed - from generation and recognition of ideas to the initiation of the business venture. While the all phases will be analysed, the greatest attention will be dedicated to the business plan preparation. Practical part of thesis will include an example of a business plan drawn up for the purpose of catering facilities under the "Eko Centar Zlatna Greda". The aim of thesis is to take on a practical example to show the importance of objective and critical appraisal of the business venture and examine the viability of this venture, which for now represents a exemplary model in the field of social entrepreneurship in Croatia.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:882838
Study programmeTitle: Business economy; specializations in: Business Informatics
Course: Business Informatics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
Created on2016-10-17 12:30:38